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Press Releases

Zoom Media Group

Oct-16-01New magazines targeting U.S. Hispanics going to press

Oct-5-01 Gates habla a la revista Poder

Sept-20-01 A new pan-regional magazine for Hispanic men: ‘LOFT’

March-9-01 Punto-com, Inc. Announces Expanded Operations in Brazil and Mexico

Dec-20-00 Punto-com Secures $9.3m in Second Round

Oct-30-00 Dineronet.com and Punto-com Inc. Announce Content Partnership

Sept-25-00 Punto-com and RedHerring.com announce content partnership

Jul-24-00 Punto-com Inc. launches monthly magazine, suite of online services covering Latin America's Internet Economy

Jul-11-00 Punto-com magazine and Web site to launch July 24

June-22-00 Punto-Com Magazine Set to Launch with Premiere Issue in Mid-July

May-30-00 Latin American New Media Company Punto-Com Builds Pan-Regional Management and Editorial Team

April-17-00 Punto-Com Completes $4 Million Seed Round To Launch First Source of Comprehensive Internet Intelligence for the Latin American Business Community

Fulano

Nov-21-01Sem UOL e iG, Terra é n° 1 no IVC

Oct-4-01 Parceria entre o site Fulano e a Disney lança atividades temáticas na internet

Aug-01 Fulano.com.br lança quiz exclusivo para a Dan'up

Aug-01 MTV acerta "na mosca" sua parceria com o Fulano

Jul-30-01 Gazetamercantil.com.br de Caçapava

Jul-24-01 Fulano e Nestlé criam canal conjunto sobre o inverno

Jul-20-01 Fulano.com.br oferece conteúdo de inverno com gostinho de Nestlé

Jul-17-01 Fulano cria rádio virtual, com oito estações até agosto

May-01 Fulano sorteia uma centena de prêmios para os usuários

May-01 ABEMD prêmia Fulano.com.br

May-24-01 Fulano.com é eleito como o melhor site de entretenimento pelo Ibest

April-01 Fulano.com lança serviço de notícias irreverente e descontraído para sus usuários

April-01 Fulano.com cria canal especial para o dias das mães

Jan-3-01 Portais brasileiros procuram novos investidores - InvestNews

Nov-00 Cupido Negócios - Exame Online

Oct-00 Alie-se aos fulanos - e dê nome aos bois

Oct-31-00 fulano.com.br received a strategic equity investment in the amount of US$4 million from e-nicial Ventures (e-nicial).

Oct-31-00 FULANO RECEBE APORTE DE US$ 4 MILHÕES

Oct-31-00 PARCERIA ENTRE FULANO.COM E UOL FAZ SUCESSO COM PÚBLICO INFANTIL

Oct-31-00 FULANO.COM  LANÇA INOVADOR SISTEMA DE CANTADAS

Sep-00 Um Tal de Fulano Revista - PontoCom

Aug-00 O Tal do Fulano - Revista da Web

Nov-3-99 Que Bicho Azoina? Revista Exame


Tokenzone

Nov-01-01Real Time Media Signs Agreement with Tokenzone

Feb-26-01 Digital Trading and Collecting Platform Helps Companies Tap Into E-Branding

Oct-31-00 Tokenzone Appoints Steven Hutensky

Oct-20-00 Patagon.Com Launches "Currencies Of The World" Tokenzone

Jul-17-000 Tokenzone, Inc. Closes $1.7 Million

Mar-14-00 Tokenzone, The Premiere Source For Online Collecting And Trading

 

Yeyeye

Feb-01 Shockwave-Macromedia premió los dibujos animados de Yeyeye.com


e-nicial Ventures
enicial.com

 

New magazines targeting U.S. Hispanics going to press

By Doreen Hemlock (Sun-Sentinel.com)

Add two more magazines to the growing list targeting U.S. Hispanics.

From Miami, Zoom Media Group just debuted Loft, a Maxim-style lifestyle magazine for men published in Spanish. And On Wheels Inc. this month will launch a mostly English-language auto guide, Latinos on Wheels, during the Miami Auto Show.

The moves come as Hispanics become the nation's largest minority group, forecast to number 38.6 million on Jan. 1, according to the just-released 2002 U.S. Hispanic market report from Miami-based Strategy Research Corp.

Studies show about two-thirds of U.S. Hispanics read magazines, a similar percentage to Americans overall. Zoom editors said they launched Loft to fill a void, since most lifestyle magazines in Spanish target women.

"Male readers have been ignored for too long by other publishers," said Zoom's editor-in-chief Isaac Lee, who also heads up Miami-based business magazine Poder and formerly served as editor-in-chief for Colombia's news weekly, Semana.

Lee said Loft plans separate bimonthly versions for different markets: U.S. Hispanic; Mexico; southern South America (Argentina and Chile); and northern South America and Central America (Colombia, Venezuela and Panama). Initial circulation for all four markets is expected to be 60,000 copies.

Loft's U.S. Hispanic edition hit news stands Sept. 20 for $3.95 and included a racy cover story on "Sex and Power" by controversial Argentine writer Andahazi, an interview with CNN chief of foreign correspondents Christiane Amanpour, a column by soccer legend Diego Maradona and photos of leading female fashion models.

"It's the right version of Maxim and FHM for the market," said Tino Reiser of Reiser & Reiser in Coral Gables, who helped sell out ad space for the inaugural edition.

Meanwhile, Detroit-based On Wheels Inc. is building on its 6-year-old venture, African-Americans on Wheels, with a new version aimed at Latinos.

Initial plans call for a 20-page glossy that will circulate 500,000 copies as a quarterly insert in 35 existing magazines.

Latinos on Wheels will feature articles on cars, Hispanics in the auto industry and related topics, written mainly in English, with some summaries in Spanish, executives said.

"We're a bilingual publication, because about 80 percent of U.S. Hispanics are bilingual," said publisher and editor-in-chief Andres Tobar, the former executive director of the National Association of Hispanic Publications in Arlington, Va.

Tobar plans to launch the guide at the Miami auto show slated for Oct. 26 to Nov. 4 at the Miami Beach Convention Center.

The new magazines join a fast-growing roster aimed at Latinos, including many English-language publications adapted into Spanish-language versions from offices in South Florida.

The list includes car magazine Motor Trend en español, an 84-page monthly launched in May last year, which now prints 285,000 copies a month, including 55,000 for the U.S. Hispanic market and the rest in Latin American nations, said publisher Giorgio Cerboncini.

Motor Trend en español is published at Miami-based Ideas Publishing Group, which also produces Spanish-language versions of Men's Fitness, Architectural Digest, Newsweek, Discover, Teen, Vogue, Glamour and Prevention magazines.

Strategy Research will discuss its 2002 U.S. Hispanic market report and marketing trends at a seminar today at the Miami Airport Hilton Hotel.


Doreen Hemlock can be reached at dhemlock@sun-sentinel.com or 305-810-5009.

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Gates habla a la revista Poder (Herald Magazine)

La revista Poder, antes conocida como Punto-com, publica una entrevista con Bill Gates en la edición de octubre, en la que el hombre más rico del mundo habla sobre sus semejanzas a otros mortales por el amor que siente por su trabajo, su familia y la más poderosa compañía del orbe. Además, en esta primera edición bajo el nuevo nombre, Poder habla sobre las repercusiones en Latinoamérica de los ataques terroristas del 11 de septiembre contra EU en Nueva York y Washington. Poder y la revista Loft son publicadas por Zoom Media Group, cuya sede se encuentra en Miami.

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A new pan-regional magazine for Hispanic men: ‘LOFT’

Zoom Media Group, publishers of Poder magazine (formerly Punto-Com), launched its first ever men's lifestyle magazine, LOFT magazine, for the pan-regional and US Hispanic markets. "Male readers (and the advertisers that want to reach them) have been ignored for too long by other publishers," commented Zoom's editor in chief Isaac Lee, "with LOFT we offer men the answer to their prayers -- great stories combined with fantastic pictures of the sexiest women in Latin America." The first issue will appear on newsstands on September 20, 2001 in US Hispanic markets as well as in key newsstands in Mexico, Argentina, Colombia and throughout the rest of Latin America. LOFT will be customized for each of its major markets (US Hispanic, Mexico, Argentina/Chile and Colombia/Venezuela/Panama). In addition, LOFT will feature quality editorial from many of the writers and photographers in the US Hispanic and pan regional markets. The premiere issue has already sold out all available advertising space, including ads from Calvin Klein, Absolut, BellSouth, BMW, Christian Dior, Levis, Fortune International, Rolex, Cartier and Chanel. LOFT will initially be published on a bi-monthly basis and will have an ABC audited circulation of over 60,000 issues (20,000 for US Hispanic, 17,000 for Mexico, 14,000 for Colombia/Venezuela and Panama and 9,000 for Argentina/Chile). The magazine will be distributed through newsstands and paid subscriptions to an A,B mostly male demographic target in these countries. The newsstand cover price will be $3.95 in the U.S., $25 pesos in Mexico, $7,500 pesos in Colombia and $6.00 pesos in Argentina, Bs 3,500 Bolivares in Venezuela. The cost of an annual subscription will be $12.

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Punto-com, Inc. Announces Expanded Operations in Brazil and Mexico
Latin American New Media Company Exceeds Revenue Estimates for First Quarter

MIAMI, FL (MARCH 9, 2001) - Punto-com, Inc. (http://www.punto-com.com/ ), the leading provider of comprehensive, pan-regional coverage on the New Economy in Latin America, today announced that it has significantly expanded its operations in Brazil and Mexico. The company also announced several large new advertisers in the first quarter.

Punto-com, Inc.'s Brazil office, under the Portuguese brand Ponto-com Ltda., is led by Mr. Alexandre Caldini, General Manager, former Manager of Special Projects at Grupo Abril's Exame, one of Brazil's most influential business magazines. Punto-com, Inc. announced today that it plans on expanding the Sao Paulo-based office by 40%, adding to the existing print and online editorial teams, advertising sales team and conference division.

In addition, Punto-com, Inc. and its Mexican partner Grupo Editorial Expansión, today announced that they have formalized their strategic relationship and added editorial and advertising sales staff to support Punto-com, Inc.'s operations in Mexico.

"We are excited about our Brazilian and Mexican expansion," said Esteban Piedrahita, CEO of Punto-com, Inc. "We believe that we now have the team in place necessary to solidify our position as the leading provider of pan-regional, independent business content for Latin America."

Punto-com, Inc. also announced record first quarter revenues. As of March 1st, the company's new advertisers included Emergia, IBM, Bradesco, Oracle, Terra Brazil, Absolut, Patagon and Samsung, among others. "We are very pleased with the success of Punto-com, Inc. and how it has established itself with advertisers in Miami and across the Latin American region." said Brian Kim, Director of Citicorp Venture Capital. "We are more confident than ever that Punto-com, Inc. will be profitable in our target year of 2002."

As Punto-com, Inc. expands operations in Brazil and Mexico, it will also reorganize the company around clear profit centers including the following: a magazine group, a new media/web group, a conference group and a research group. As part of the reorganization, the company also announced a reduction of its Miami staff by 17%. Matt Littlejohn, formerly Vice President of Marketing, has been promoted to Chief Operating Officer to help oversee the new business units and reorganized company.

"We are shifting resources to our top markets and realigning our organization around clear profit centers," said Littlejohn. "Our goal is to become profitable well ahead of schedule in a tough, competitive market."

Punto-com, Inc recently closed a $9.3 million second round of private equity financing led by Citicorp Venture Capital [NYSE: C] on December 21, 2000. Other investors include Glacier Internet Holdings, Bank of America [NYSE:BAC], Grupo Editorial Expansión, and the Madrid based venture capital firm Latin-Rim. Total funding to date is $13.3 Million.

Punto-com's strategic and content partners include RedHerring.com, Gazeta Mercantil, UOL International, Reuters, LabBlue, IDC Research, eMarketer, Strategos and Grupo Editorial Expansión.

About Punto-com, Inc.

Punto-com Inc. is a new media company dedicated to providing comprehensive, pan-regional coverage of the New Economy in Latin America. Headquartered in Miami with offices in Sao Paulo, Mexico City and Buenos Aires, Punto-com, Inc.'s suite of products includes: Punto-com monthly magazine, www.punto-com.com, original research and industry conferences. These products are available in Spanish, and in Portuguese under the Ponto-com brand (http://www.ponto-com.com/).

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Punto-com Secures $9.3m in Second Round
MIAMI, December 20, 2000

Punto-com, Inc. (www.punto-com.com), the leading provider of comprehensive, pan-regional coverage on the New Economy in Latin America, today announced the completion of a $9.3 million second round of private equity financing led by Citicorp Venture Capital (NYSE: C).

Other investors include Glacier Internet Holdings, Bank of America (NYSE: BAC), Grupo Editorial Expansion, and the Spanish venture capital firm Latin-Rim. The proceeds from this funding are expected to take Punto-com to profitability by the end of 2002

Launched in July 2000, Punto-com offers a variety of media channels, including Punto-com monthly magazine, a suite of online services, original research and conferences. Punto-com provides the tools that business executives in Latin America require to succeed in the New Economy. All products are available in Spanish and Portuguese.

Punto-com plans to use the proceeds to increase the scale and depth of its current presence in Brazil (under the separate Brazilian brand Ponto-com), strengthen existing operations in Mexico City and Buenos Aires, and open a new bureau in Spain. Punto-com also plans to grow the circulation of the magazine to 120,000 copies, launch its conferences and research products in early 2001 and develop alternative distribution channels for its content (including television).

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Dineronet.com and Punto-com Inc. Announce Content Partnership Leading Latin American Finance Portal to Exchange Up-to-the Minute Financial News and Analysis Content

Miami, FL - (October 30, 2000) - Dineronet.com, the leading Spanish and Portuguese-language personal finance portal, today announced a content partnership with Punto-com Inc. (http://www.punto-com.com/) the leading provider of comprehensive, pan-regional intelligence on the Latin American New Economy. The partnership is effective immediately and will offer Punto-com online users valuable local and regional financial content and functionalities.

Through this strategic alliance, Punto-com's users will have access to timely financial articles, research, market summaries, and stock indexes. In addition, Punto-com's articles will be featured in Dineronet's Internet and Technology section, thus complementing the financial content with solid technical and Internet industry information.

"We are thrilled to expand our financial coverage by partnering with Dineronet," said Isaac Lee, Punto-com editor-in-chief and chairman. "We believe that Dineronet's content, research and market analysis will help us to provide our users with the information they need to make smart investment and business decisions. Furthermore, the partnership reflects our ongoing strategy to deliver the most comprehensive news, information and services to the Latin American Internet business community."

"Empowering online users to make informed, educated decisions is one of the central goals of our company," explained Donald McIntyre, Dineronet.com Chairman. "Our in-depth data coverage is a perfect complement for the online user interested in learning more about the financial site of internet-related companies, investment strategies, and will provide the vehicle to closely monitor their investments performance."

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Punto-com and Redherring.com announce content partnership Redherring.com Is First U.S. Content Partner for Leading Provider of Internet Business Intelligence in Latin America

MIAMI and SAN FRANCISCO, September 25, 2000 - Punto-Com Inc., (http://www.punto-com.com/) a leading provider of comprehensive, pan-regional intelligence on the Latin American Internet economy, today signed a content agreement with Redherring.com, (http://www.redherrring.com/) a leading U.S. provider of news, analysis and tools centering on technology, business and investing.

As a result of the partnership, Redherring.com's content will be translated into Spanish and Portuguese for daily publication on the Punto-com Web sites, http://www.punto-com.com/ (Spanish) and http://www.ponto-com.com/ (Portuguese), the pan-regional online sources for news, analysis and research for the Latin American Internet business community. Punto-com will translate and display up to three Redherring.com articles daily on each of its Latin American sites.

"We are pleased to partner with a respected, high-quality U.S. media Web site like Redherring.com." said Esteban Piedrahita, co-founder and CEO of Punto-com Inc. "We believe their content and support will be invaluable in our ongoing efforts to provide the best content and services for the Latin American Internet business community."

While the agreement is not exclusive, http://www.punto-com.com/ and http://www.ponto-com.com/ are currently the only online destinations where the Latin American Internet business community can access Redherring.com's content in Spanish and Portuguese. The first translated articles will be available on a daily basis on the Punto-com's Web sites in October 2000. The Redherring.com articles will supplement Punto-com's and Ponto-com's comprehensive offerings of original reporting, daily industry news, and pan-regional analysis.

"Introducing Redherring.com content to Punto-com users is a significant step in our ongoing international strategy," commented Jeff Cain, Vice President of Business Development for Redherring.com. "Our business-of-technology content is a natural complement to the Latin American-based business focus of Punto-com, providing users with the knowledge base to make educated business and investing decisions," he added.

Punto-com Inc. also announced that Jason Pontin, editor of Red Herring magazine and contributing writer to Punto-com monthly news magazine, has been named to Punto-com Inc.'s advisory board. Pontin joins an impressive advisory board of leading figures from the U.S. and Latin American business worlds.

Punto-com Inc. has content and distribution partnerships with Expansion, Mexico's premier business publication, and Gazeta Mercantil, the largest source of financial business news and analysis on the Brazilian market.

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Punto-com Inc. launches monthly magazine, suite of online sercives covering Latin America's Internet Economy
Punto-com To Be First Pan-Regional Source of Intelligence For Latin America's Information-Hungry Internet Entrepreneurs

Miami, July 24, 2000- The Miami-based new media company Punto-com Inc. ("dot-com" in Spanish) today officially launched its monthly print news magazine, Punto-com, and Web site http://www.punto-com.com/. Today the premiere issue of Punto-com was distributed to more than 80,000 business leaders, industry influencers and Internet strategists in the United States and the largest markets of Latin America, including Brazil, Argentina and Mexico. With the launch of Punto-com and http://www.punto-com.com/, the Latin American business community now has access to the first comprehensive, pan-regional source of daily news, market analysis and region-specific research.

All content, products and services are available in Spanish, and in Portuguese for the Brazilian market under the Ponto-com brand, including Ponto-com magazine and http://www.ponto-com.com/. IDC will serve as a strategic partner for Punto-com, providing data and analysis for the Latin American business markets, available on the Punto-com Web site. In addition, Punto-com has partnered with Gazeta Mercantil, the largest source of financial news on the Brazilian market, to provide a daily online stream of supplementary news and analysis. 24/7 Media will assist Punto-com in selling its online ad inventory.

"The Internet is revolutionizing the business world in Latin America, and we are offering a roadmap to that revolution," said Esteban Piedrahita, chief executive officer of Punto-com. "By offering comprehensive, pan-regional intelligence on the Latin American economy, we are empowering a new generation of Latin American entrepreneurs. If we can provide them with a voice and a vision, we will have succeeded."

Led by Editor-in-Chief Isaac Lee, former editor-in-chief of the Semana group, Colombia's leading news, entertainment and business media company, Punto-com's print and online editorial staff is made up of award-winning journalists and editors handpicked from the top business publications throughout Latin America, including Mexico's Expansion, Brazil's Exame and Fortune Americas.

Advertisers in the first issue include Visa, Fiera.com, GovWorks, Volkswagon, FedEx and Global Star. The newsstand cover price will be $5.00 in the US and $6.50 in Latin America and internationally, and the cost of an annual subscription will be $40.00 in the US and $55.00 in Latin America and internationally.

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Punto-com magazine and Web site to launch July 24
Latin America's Premiere Source of Internet Intelligence Prepares to Make a Splash

Miami-July 11, 2000-The Miami-based media company Punto-com Inc., ("dot com" in Spanish), today announced details of its July 24th launch plans for Punto-com, a monthly news magazine covering the Latin American Internet economy, and its companion Web site www. punto-com.com, the pan-regional online source of news, analysis and research. All content, products and services will also be available in Portuguese under the Ponto-com brand including Ponto-com magazine and http://www.ponto-com.com/.

Punto-com announced it will distribute 80,000 copies of the first issue to the largest markets in Latin America, including Brazil, Argentina, Mexico, Colombia, Venezuela, and the United States. The newsstand cover price will be $5.00 in the US and $6.50 in Latin America and internationally, and the cost of an annual subscription will be $40.00 in the US and $55.00 in Latin America and internationally. Initial advertisers include Visa, Fiera.com, IdeaSupply.com, Gemelo.com, Volkswagen, GovWorks, Volando.com, Global Star and the Latin auction site, DeRemate.

"We are looking forward to aggressively distributing the premiere issue of Punto-com magazine to the thousands of business people that need the latest, most comprehensive information and analysis on the Latin American Internet business economy," said Esteban Piedrahita, CEO of Punto-com. "Partnerships with Mexico's Expansion and Brazil's Gazeta Mercantil assure that Punto-com will have the broadest editorial reach that Latin America has ever seen in our category."

In anticipation of the launch, Punto-com has formed alliances with Expansion, Mexico's premier business publication, and Gazeta Mercantil, the largest source of financial business news and analysis on the Brazilian market. Punto-com will receive a daily stream of supplementary news and commentary from both media organizations to the Punto-com Web site. In addition, Expansion will help Punto-com with all aspects of its business operations including the distribution and marketing of its products. Gazeta Mercantil will distribute Ponto-com magazine to thousands of Gazeta subscribers in Brazil. Punto-com also announced that it has retained the services of advertising agency BBDO for print and online ad campaigns, and ZEFER, a Boston-based strategic Internet consulting and services firm, for Web site design. Finally, Punto-com has partnered with IDC Latin America to publish select IDC data and analysis of the Latin America Internet business economy in Punto-com's offline and online editorial metrics sections. According to IDC Latin America, the region is one of the fastest growing Internet markets in the world. IDC figures indicate that the Latin American market is expected to grow to 29.4 million users by 2003 (from 8.5 million last year). During the same time period, IDC Latin America forecasts that e-commerce in Latin America will increase to $10.9 billion.

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Punto-Com Magazine Set to Launch with Premiere Issue in Mid-July
Punto-Com Inc. Lays Foundation to be First Pan-Regional Source of Internet Intelligence for Latin America

Miami (June 22, 2000) Punto-Com Inc. (http://www.punto-com.com/), the first company dedicated to providing comprehensive coverage of the Internet economy in Latin America, today announced that the premiere issue of Punto-Com magazine will hit newsstands in the United States and throughout Latin America on July 24, 2000. Punto-Com's pan regional focus will include hard-hitting news, objective reporting and competitive analysis, put together by an experienced team of first-rate journalists from throughout Latin America.

In addition to the monthly news magazine, Punto-Com's will offer a suite of online services, original research, and Internet industry conferences. Both the online services and print magazine will be available in Spanish and in Portuguese under the Ponto-Com brand http://www.ponto-com.com/.

"As Latin American businesspeople active in the Internet economy, we have first-hand awareness of the need for comprehensive and pan-regional sources of news, analysis and research focused on Latin America," said Chief Executive Officer Esteban Piedrahita, former CEO of Laciudad.com. "The premiere issue will illustrate our capability to deliver the unbiased intelligence, objective news and sharp competitive analysis Latin American investors and business professionals need to succeed in their country, their region and within the global economy."
Punto-Com's co-founders Peidrahita and Isaac Lee, formerly editor in chief of Semana magazine, have built a uniquely pan-regional management team comprised of leading Internet industry executives, including: Vice President of Marketing and Online Development Matt Littlejohn, formerly a senior strategist at Proxicom; Creative Director Vladimir Florez, the well-known Colombian "Aleida" cartoonist and designer; Director of Circulation Monica Raucci, a Peruvian, formerly Director of Circulation at LatinFinance; and Michael McMahon, Vice President of operations and corporate strategy and previously from SportzYA!.

The editorial team includes top business journalists from throughout Latin America, including: David Yanovich, formerly economics editor of Semana; Mikhael Lopes, formerly editor of Brazil's Exame Digital; Antonio Puertas, formerly deputy editor of Mexico's Expansion; Chilean Carolina Aguilera, former editor of Fortune Americas magazine; and Argentina Bureau Chief Tristan Rodriguez Loredo, formerly editor-in-chief of Argentina's Apertura magazine. Punto-Com will print 80,000 copies of the premiere issue with a target circulation of 50,000. Initially, distribution will cover all of the top markets in Latin America, including Brazil, Argentina, Colombia, Chile, Venezuela and the United States. Punto-Com arrives as the Latin American Internet market is crystallizing. According to Jupiter Communications, a U.S.-based firm of Internet industry analysts, Latin America is one of the fastest growing Internet markets in the world. Jupiter's figures indicate the Latin American market is expected to grow to 66.6 million users by 2005, from just 10.6 million last year. During that same period, Jupiter forecasts that e-commerce in Latin America will rise to $8.3 billion.
"Punto-Com is a true first-mover in Latin America," said Brian Kim, director of Citicorp Venture Capital, one of Punto-Com's first round investors. "We believe that the company has a solid head start and a powerful mission. The Internet is transforming business in Latin America-a region with tremendous growth potential-and Punto-Com is both driving and reflecting these changes."
Today, June 22, Punto-Com will host the first in a series of networking events in Miami designed to foster communication and business relationships among the hundreds of Latin American and American Internet companies located in Miami's burgeoning "Silicon Beach". The event will be held on the rooftop of Punto-Com's Miami headquarters and will include top CEOs and venture capitalists in the Latin American Internet business community.

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Latin American New Media Company Punto-Com Builds Pan-Regional Management and Editorial Team
New Hires Include Top U.S. Executives and Leading Journalists from Brazil, Mexico, Colombia, Chile and the U.S.

MIAMI, (May 30, 2000) -Punto-Com (www.punto-com.com), the first comprehensive source of Internet intelligence and services for the Latin American business community, today announced key appointments to its management and editorial staff. The new hires, leading Internet business executives and journalists from Brazil, Mexico, Chile, Colombia and the United States, make Punto-Com's team uniquely pan-regional and underscore the company's commitment to its mission to help Latin American businesspeople participate in the Internet economy and to provide a pan-regional voice to the disparate Latin American markets.

Punto-Com's offerings will include a suite of online services, a monthly print magazine, original research and Internet industry conferences. Punto-Com completed a $4 million seed round of private equity financing on April 17, 2000 and plans to launch, in both Spanish and Portuguese, this summer. The products will be available in Portuguese under the Ponto-Com brand (www.ponto-com.com).

"Because the Latin American business community is a diverse set of audiences and cultures, it is imperative for Punto-Com to have a truly pan-regional voice," said Esteban Piedrahita, chief executive officer of Punto-Com. "The geographic and cultural diversity of our management team and editorial staff will allow us to achieve this goal."

Among the senior management hires are Matt Littlejohn, former lead strategist at Proxicom, an Internet consulting and development firm, has been named senior vice president of marketing and online development for Punto-Com. At Proxicom, Littlejohn developed online branding and marketing strategies for Primedia, Champion International and General Electric.

In addition, Michael McMahon, who joins Punto-Com as vice president of operations and corporate strategy. McMahon, the former director of business development of SportsYA!, a Spanish and Portuguese sports portal, brings broad strategic knowledge of the Latin American Internet business community to Punto-Com. He also has worked for Sky Latin America, a direct-to-home (DTH) satellite television company, and as a management consultant for Boston Consulting Group where he specialized in Latin American projects.

Vladimir Florez, a well-known Colombian cartoonist and design partner of Roger Black in Latin America, joins Punto-Com as creative director. Florez, who is the acclaimed creator of the Colombian weekly comic strip "Aleida," will bring his distinctively Latin artistic vision to the design of Punto-Com's Web site and print magazine.

On the editorial side, Punto-Com has recruited a team of top journalists who have covered the Latin American business community for many years, including reporters from Mexico's Expansion, Colombia's Semana and Brazil's Editoria Abril. All of these editorial hires will relocate to Punto-Com's Maimi headquarters. Key members of the pan-regional editorial team include:

· Jose Fernando Lopez, managing editor, is the former managing editor of Semana, Colombia's prestigious newsweekly, and the former editor in chief of Colombia's Diners magazine.
· Mikhail Lopes, senior editor, is the former editor of Exame Digital, a technology and Internet magazine published by Exame, Brazil's prestigious business magazine.
· Antonio Puertas, senior editor, is the former deputy editor of Mexico's business magazine, Expansion, where he oversaw the magazine's technology and enterprise sections.
· Carolina Aguilera, associate editor features, a Chilean, is former editor of Fortune Americas magazine, in New York.
· Andres Fernandez, online editor, is the former editor in chief and director of business development at Laciudad.com, the largest local portal in Colombia.
· Roberto Klinger, associate editor finance and metrics, is the former business and economics editor of Semana.

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Punto-Com Completes $4 Million Seed Round To Launch First Source of Comprehensive Internet Intelligence for the Latin American Business Community
Latin American New Media Company Also Names Advisory Board; Funding and Talent To Provide Intelligence and Services to the Burgeoning Latin American Market

MIAMI, (April 17, 2000) – Punto-Com, Inc. (http://www.punto-com.com/), the first comprehensive source of Internet intelligence and services for the Latin American business community, today announced the completion of a $4 million seed round of private equity financing from five leading venture capital firms, including Citicorp Venture Capital and Bank of America.

Set to launch in the Summer, 2000, Punto-Com will offer a variety of media channels, including a suite of online services, a print magazine, original research, and Internet industry conferences. Punto-Com will provide the tools that knowledge-hungry business executives in Latin America require to succeed in the Internet economy. These products will also be available in Portuguese language versions under the Ponto-Com brand (http://www.ponto-com.com/).

"Punto-Com is a true first mover in Latin America," said Brian Kim, Director of Citicorp Venture Capital. "We believe that the company has a solid head start and a powerful mission that will create a truly revolutionary resource for a region with tremendous growth potential."

Punto-Com arrives just as the Latin American Internet market is crystallizing. According to Jupiter Communications, Latin America is one of the fastest growing Internet markets in the world. According to Jupiter, the Latin American market is expected to grow to 66.6 million users by 2005, from just 10.6 million last year. During that same period, Jupiter forecasts that e-commerce in Latin America will rise to $8.3 billion.

"Having a substantial investment from top venture capital funds as well as an advisory board comprised of leading figures in U.S. and Latin American business validates Punto-Com’s mission and first-mover advantage," said Esteban Piedrahita, Chief Executive Officer of Punto-Com. "As Latin American businesspeople active in the Internet space, we have first-hand awareness of the lack of a comprehensive source for news, analysis and research focused on this sector. Punto-Com will be the preferred marketplace for ideas, intelligence and services tailored to the needs of the Latin American Internet business community."

Other investors in this first round of financing include Glacier Internet Investments, e-nicial Ventures, the venture capital arm of Brazil’s Safra Group, Pan Pacific Ventures, L.P., and Grupo Editorial Expansión, publishers of Mexico’s premier business publication. The proceeds will be used to fund Punto-Com’s expansion throughout Latin America, launch an initial marketing and advertising campaign, develop the company’s suite of online services and attract top-tier editorial and business talent.

Punto-Com, which means "dot-com" in Spanish, also finalized its advisory board, which includes prominent U.S. business executives and a powerful network of Latin American Internet leaders from a variety of industries. The advisory board will provide strategic counsel as Punto-Com develops the first comprehensive source of Internet intelligence and services for the Latin American business community.

"Successful internet strategies in Latin America require a pan-regional focus," said Jesse Rodriguez, a Managing Director of Bank of America who heads the bank's mergers and acquisitions and merchant banking in the region. "Punto-com will provide internet players in Latin America with the hemispheric perspective they need to make intelligent decisions."

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Fulano e Nestlé criam canal conjunto sobre o inverno
Terça-feira, 24 de julho de 2001 - 10h14 SÃO PAULO
- Está entrando no ar o canal Especial Inverno Nestlé, uma idéia do Fulano para abordar temas típicos da estação em suas brincadeiras que conta com o patrocínio dos Chocolates Nestlé.

O canal ficará no ar por 45 dias, trazendo quizes e outros desafios sobre comportamento, culinária, viagens, cultura de países frios, curiosidades sobre animais que vivem em baixas temperaturas e esportes de inverno. Entre os prêmios serão distribuídos, claro, kits com chocolates da marca.

O Especial Inverno Nestlé poderá ser acessado tanto dentro do Fulano quanto pelo site da Nestlé.

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Fulano cria rádio virtual, com oito estações até agosto
Terça-feira, 17 de julho de 2001 - 19h53 SÃO PAULO -
Mais uma do site de entretenimento Fulano para seus usuários: a Rádio Fulano, que já está no ar com quatro estações e terá outras quatro dentro das próximas três semanas.

A rádio é uma parceria do Fulano com a Usina do Som e traz, além dos canais de música, salas de bate-papo e opiniões de especialistas sobre as principais bandas e gêneros músicais.

Já estão no ar as estações Brisa, com músicas que tenham "estilo praiano", de acordo com o site, como forró e reggae, por exemplo; Fresquinhas, onde tocam as novidades das rádios FM de todo o país, independentemente do estilo musical; On the Rocks, sobre rock; e Pau Brasil, com seleção de músicas da MPB.

Ainda nessa noite (do dia 18), deve entrar no ar a estação Elevador, com músicas "de elevador e da sala de espera do dentista", de acordo com o diretor comercial do Fulano, Guilherme Coube. As outras três estações devem estrear uma a cada semana, nessa ordem: Sandália de Prata, com samba, pagode e ritmos afins; Os Mano, com rap, hip-hop, funk e suas variantes; e A Dedo, que trará um "top list" com as músicas que são unanimidade entre os funcionários do site.

De acordo com Coube, uma das idéias que serão postas em prática será a criação de subestações dentro de A Dedo pelos fulanos, com direito a foto do criador da rádio. Mas essa oportunidade não será dada a qualquer um: provavelmente, será dada como prêmio ao fulano que ganhar algum dos quizes do canal de música do site.

Para definir que estações colocar no ar, o Fulano realizou uma pesquisa com seus usuários durante os meses de março a junho deste ano. Mas não é preciso ser usuário cadastrado do site para ouvir a Rádio Fulano - basta clicar aqui. O link está dentro do canal de Serviços, na home do site.

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Fulano.com.br received a strategic equity investment in the amount of US$4 million from e-nicial Ventures (e-nicial).
SÃO PAULO, October 31, 2000
fulano.com.br (www.fulano.com.br), the leading developer of interactive entertainment focused on the Brazilian market, today announced that it has received a strategic equity investment in the amount of US$4 million from e-nicial Ventures (e-nicial). The funding will be used towards expansion and consolidation of the Company's operations and product lines and to further enhance its interactive technology platforms.

"The strategic investment by e-nicial Ventures will play a decisive role in leveraging our company's growth and expansion plans," said Rogerio Silberberg, Co-Founder and CEO of fulano.com.br.

To date, fulano.com.br has successfully developed and implemented online entertainment featuring quizzes, contests, games, competitions, opinions, and jokes generating a very loyal community of close to half a million registered users and pageviews in excess of 2 million per day in little over one year of existence, thus making it the on of the most visited Brazilian non-portal sites. fulano.com.br also operates its own rewards points system, where members are rewarded for conducting different activities online. These points can then be redeemed in sweepstakes or directly in auctions for a variety of local and international products from highly recognized brands.

"We are particularly excited about our investment in fulano, because we are looking at a company that is cutting edge in developing attractive new features in a property that already today is among the stickiest worldwide. On top of this, we are confident that management's proven expertise in monetizing fulano's community and stickiness will further enhance the company's growth", Manuel Etter, one of e-nicial Ventures' co-founders, said.

fulano.com.br was founded in July 1999, and closed its first round of financing in December 1999. Venture investors CRP of Porto Alegre, Brazil led the round.

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Imformaçäo Para a Imprensa
FULANO RECEBE APORTE DE US$ 4 MILHÕES

O Fulano.com.br (www.fulano.com.br), site de entretenimento, está recebendo um investimento de US$ 4 milhões do fundo de investimentos e-nicial Ventures. Os recursos serão empregados no desenvolvimento de produtos e tecnologia.

“O investimento feito pela e-nicial Ventures será decisivo para o desenvolvimento e expansão do negócio”, explica Rogério Silberberg, co-fundador e CEO da Fulano.com.br.

Criado em julho de 1999, o site recebeu o primeiro investimento de R$ 120 mil dos fundadores do extinto ZAZ Marcelo Lacerda e Sérgio Pretto. O segundo aporte foi feito três meses depois pela Companhia Riograndense de Participações, totalizando R$ 600 mil. Atualmente o site está alcançando a marca de meio milhão de usuários registrados e 2 milhões de page views por dia em pouco mais de um ano de existência, tornando-o um dos sites mais visitados do Brasil.

“Nós estamos muito satisfeitos com o nosso investimento no Fulano. Estávamos procurando uma empresa que fosse extremamente inovadora e capaz de surpreender com o conteúdo de cada novo produto que ela desenvolve”, conta Manuel Etter, um dos co-fundadores da e-nicial Venture.

SOBRE O FULANO.COM.BR – Site de entretenimento que oferece diversão, informação, serviços e prêmios para milhares de internautas que fazem parte da comunidade. A característica principal é a interatividade com o usuário que acumula pontos e concorre a prêmios. Fundado em julho de 1999 por dois sócios, o Fulano.com.br possui várias seções, como Quizzes, Enquetes, Competições e Opiniões sobre os mais variados temas, além de jogos e ferramentas de comunicação. O site soma cerca de 500.000 usuários cadastrados e quase 2 milhões de pageviews por dia. Mais informações podem ser encontradas no site www.fulano.com.br.

Sobre a e-inicial Ventures - A e-inicial Ventures (www.einicial .com) é um investidor de capital de risco com escritórios em São Paulo e Nova York, com recursos de US$ 45 milhões para investir na América Latina e nos mercados americano e hispânico.

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Imformaçäo Para a Imprensa
PARCERIA ENTRE FULANO.COM E UOL FAZ SUCESSO COM PÚBLICO INFANTIL

Curiosidades de TV em geral, Games, Bichos e personagens de desenhos animados como Digimon e Pokemón. Essa é a linha do conteúdo do UOL Quiz, site que testa o conhecimento dos assuntos prediletos do público infantil. Respondendo a diversos tipos de perguntas, os usuários acumulam pontos e concorrem a prêmios diários como livros e CDs. Resultado de parceria entre UOL e Fulano, o UOL Quiz está hospedado no canal Crianças do portal UOL.

"Estávamos procurando um produto de entretenimento para as férias das crianças, e o UOL Quiz parecia uma boa oportunidade, o que está se comprovando pelos altos índices de audiência do site", afirma Enor Paiano, Diretor de Parcerias do UOL. No último domingo (07 de janeiro), o site atingiu seu pico de audiência, com 7.420 visitantes únicos e um total de 265.000 page views no dia”. O sucesso do projeto prova que conteúdo bem feito e interatividade não têm como falhar na internet", afirma Marcelo Castelo, Business Developer do Fulano.

SOBRE O FULANO.COM.BR – Site de entretenimento que oferece diversão, informação, serviços e prêmios para milhares de internautas que fazem parte da comunidade. A característica principal é a interatividade com o usuário que acumula pontos e concorre a prêmios. Fundado em julho de 1999 por dois sócios, o Fulano.com.br possui várias seções, como Quizzes, Enquetes, Competições e Opiniões sobre os mais variados temas, além de jogos e ferramentas de comunicação. O site soma cerca de 42 milhões de pageviews mensais e possui 480.000 usuários cadastrados. Mais informações podem ser encontradas no site www.fulano.com.br.

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Imformaçäo Para a Imprensa
FULANO.COM  LANÇA INOVADOR SISTEMA DE CANTADAS

Com anonimato garantido, internautas podem mandar Flertes Fulano para quantas pessoas quiserem e ainda levar prêmios especiais para casais

Para quem está interessado em alguém, mas não sabe se é correspondido, o site de entretenimento Fulano.com.br está lançando um novo serviço. É o Flerte Fulano, um tipo de correio elegante eletrônico, que se dedica à paquera, mas que não tem nada em comum com os chats e salas de bate-papo tradicionais.

“Nessas salas, as pessoas conversam e nem imaginam com quem está falando. Já no Flerte Fulano, o objetivo é se conectar com alguém conhecido e, o melhor, sem a mínima chance de passar por um vexame caso não seja correspondido, já que a identidade do remetente fica preservada”, afirma Marcello Hummel, Diretor de Marketing do site.

O processo é simples: o usuário entra no Flerte Fulano e faz sua lista de flertes, com o nome e o e-mail das pessoas pretendidas. Todos da lista recebem um e-mail anônimo (criado pelo site) dizendo que alguém que elas conhecem está muito a fim delas. O único jeito de descobrir quem lhes mandou o Flerte Fulano é vindo até o site e fazendo suas próprias listas de flertes. Se o remetente estiver nesta lista o site avisa que houve uma “conexão” e convida o casal para o sofá virtual, onde as identidades são reveladas.

O Flerte Fulano conta também com um espaço onde podem ser contados os casos de sucesso. O site estimula as pessoas que se deram bem e encontraram sua cara-metade, a darem depoimentos que valem prêmios, como um Kit Fulano montado especialmente para casais. Com o novo serviço, o Fulano.com espera levar 50 mil novos usuários para o site.

SOBRE O FULANO.COM.BR – Site de entretenimento que oferece diversão, informação, serviços e prêmios para milhares de internautas que fazem parte da comunidade. A característica principal é a interatividade com o usuário que acumula pontos e concorre a prêmios. Fundado em julho de 1999 por dois sócios, o Fulano.com.br possui várias seções, como Quizzes, Enquetes, Competições e Opiniões sobre os mais variados temas, além de jogos e ferramentas de comunicação. O site soma cerca de 30 milhões de pageviews mensais e possui 430.000 usuários cadastrados. Mais informações podem ser encontradas no site www.fulano.com.br.

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Real Time Media Signs Agreement with Tokenzone

RealTime Media, a Wynnewood, Penn.-based digital promotions and direct marketing company, has entered into an agreement with Tokenzone, which enables RealTime Media to add a "collect and trade" feature to its online promotions.

Tokenzone provides a proprietary and patent-pending technology that enables consumers to collect predetermined sets of tokens to earn rewards. Tokens can contain digital assets, brands and messages, and can be traded among users. Companies currently using Tokenzone technology include Disney, Miramax Films, MTV and Nickelodeon Networks.

Ricky Arias, CEO of New York-based Tokenzone, said in a release that the companies would work to jointly develop new products and services.

Since its inception in 1993, RealTime Media has developed online marketing programs for companies including America Online, The National Football League, Microsoft and Maybelline. RealTime Media is a NewSpring Ventures and Safeguard Scientifics partner company.

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Tokenzone Appoints Steven Hutensky To The Board Of Directors

Senior Vice President Of Miramax Films Brings Extensive Industry Knowledge And Experience To Leader In Online Collecting And Trading Technology Platform.

NEW YORK, (October 31, 2000) - Tokenzone, the leader in delivering a new way of collecting and trading, today announced that Steven Hutensky has joined the company's Board of Directors. Hutensky currently serves as Senior Vice President of Business and Legal Affairs at Miramax Films, where he is instrumental in bringing the company to the forefront of the film industry.

"Steven brings skills that are a perfect match for Tokenzone," said Eduardo Arias, Chief Legal Officer and Co-Founder of Tokenzone. "As we deploy our patent-pending and innovative technology platform, Hutensky's management skills and passion for the Internet industry will be invaluable to ensuring a successful organization."

Tokenzone unique technology platform enables a new business model for content distribution and creating new revenue opportunities for both publishers and content providers. This new model allows users to collect and trade the things they like. Tokenzone creates this compelling online user experience via its patent-pending and proprietary technology running over robust and scalable hardware architecture.

About Tokenzone, Inc.

Tokenzone has created the leading technology platform for collecting and trading digital collectibles. Tokenzone's ESPÔ (Entertainment Service Provider) model offers a unique technology designed to maximize content exposure and increase loyalty for third party's Web sites and brands. Through Tokenzone's multi-player, multi-lingual, and patent-pending gaming platform, digital content is encapsulated and transformed into digital collectibles called Tokens. These Tokens are then collected in predetermined sets and stored in Tokenzones.

Tokens are randomly distributed to users through a variety of means, for logging on each day to the partner's Tokenzone, through interactive trade with other users, and for participating in an array of activities in partner's sites that Tokenzone's "code-in" capabilities enable such as surveys, trivia, treasure hunts, and other games. Tokens can be created using practically any content and Tokenzones can be built around any topic, allowing users to collect and trade the things that they are most passionate about in communities of shared interest.

Tokenzone, Inc. based in New York, continues building a strong management team and advisory board, which includes talent from MTV Networks, Viant Corporation, Procter & Gamble, Miramax Films, IMG, AT Kearney and Morgan Stanley. The advisory board will provide strategic counsel as Tokenzone further develops it's offering to leading media and entertainment companies.

For more news and information, visit www.tokenzone.com.

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Patagon.Com Launches "Currencies Of The World" Tokenzone

The Unique Digital Collectibles Game Is Scheduled To Launch On November For Patagon's Educational Channel.

NEW YORK, (October 20th, 2000) - Tokenzone, Inc. (www.tokenzone.com), the first global marketing and entertainment technology solution for collecting and trading digital content, today announced the launch of the first Tokenzone developed for Patagon.com, the "Currencies of the World" Tokenzone.

Patagon's tokenzone will feature loaded content of currencies of the world and will serve as a community and educational component within Patagon's Web site. Through the use of Tokenzone's patent-pending technology, Patagon users will be able to learn in an entertained way about the different currencies and countries of the world, by collecting and trading digital Tokens.

"We bring the offline concept of collecting and trading cards into the Internet, but with a twist," said Eduardo Arias, Chief Legal Officer and Co-Founder of Tokenzone.

The game promises to be a big hit, and with rewards ranging from trips to NY to Palm Pilots, the temptation will be hard to resist. Collectors, Internet players and people attracted by this interesting topic will gather in Patagon's Web site to trade their Tokens and complete their Tokenzones.

About Tokenzone, Inc.

Tokenzone's ESPÔ (Entertainment Service Provider) model offers a unique technology designed to maximize content exposure and increase loyalty for third party's Web sites and brands. Through Tokenzone's multi-player, multi-lingual, and patent-pending gaming platform, digital content is encapsulated and transformed into digital collectibles called Tokens. These Tokens are then collected in predetermined sets and stored in Tokenzones.

Tokens are randomly distributed to users through a variety of means, for logging on each day to the partner's Tokenzone, through interactive trade with other users, and for participating in an array of activities in partner's sites that Tokenzone's "code-in" capabilities enable such as surveys, trivia, treasure hunts, and other games. Tokens can be created using practically any content and Tokenzones can be built around any topic, allowing users to collect and trade the things that they are most passionate about in communities of shared interest.

Tokenzone, Inc. based in New York, continues building a strong management team and advisory board, which includes talent from MTV Networks, Viant Corporation, Procter & Gamble, Miramax Films, IMG, AT Kearney and Morgan Stanley. The advisory board will provide strategic counsel as Tokenzone further develops it's offering to leading media and entertainment companies.

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Tokenzone, Inc. Closes $1.7 Million In Seed Round Of Financing To Launch The First Global Marketing And Entertainment Solution For Collecting And Trading Multimedia Content.

NEW YORK, (July 17th, 2000) - Tokenzone, Inc. (www.tokenzone.com), the first global marketing and entertainment solution for online collecting and trading, today announced the completion of a $1,7 million seed round of private equity financing from leading venture capital firms and private investors.

Set to launch its service offering in September, Tokenzone's ESPÔ (Entertainment Service Provider) model offers a unique technology designed to maximize content exposure for third party's Web sites and brands. Through Tokenzone's multi-player, multi-language, and patent-pending gaming platform, digital content is encapsulated and transformed into a digital collectible called a Token. Tokens are collected in predetermined sets and stored in Tokenzones. One-time-use is how Tokenzone refers to traditional Web content posted on Web sites and accessed by users once or twice. By delivering content through Tokens, one-time-use becomes dynamic content -viewed, traded and even coveted- thus gaining more exposure and value.

Tokens are randomly distributed to users through a variety of means, for logging on each day, through interactive trade with other users, and for participating in an array of activities in partner's sites that Tokenzone's "code-in" capabilities enable such as surveys, trivia, treasure hunts, and other games. Tokens can be created using practically any content and Tokenzones can be built around any topic, allowing users to collect and trade the things that they are most passionate about in communities of shared interest.

"Tokenzone's platform is a true first mover in the space of maximizing content exposure and loyalty to brands, " said Daniela Cafe, Director of e-nicial Ventures - lead investor in the round." We believe in the company's solid management team and their powerful mission to create a truly revolutionary global marketing concept with tremendous potential growth ".

"Tokenzone is a marketer's dream come true. We have developed a permission-marketing tool that enables media and product companies promote their brands behind the concept of digital collectibles. We are delighted with the user satisfaction behind the product and concept as recently observed through user testing. We have a user-friendly product and proven concept that will increase loyalty and traffic in our partner's destination. We are extremely pleased to have exceeded our financing objectives. The recent capital infusion will help us put in place the superb technology infrastructure needed to offer premium products and services for our partners." said Ricky Arias, Chief Executive Officer of Tokenzone a Stanford Graduate and former marketing executive from Procter & Gamble.

Other institutional investors in this first round of finance include International Real Returns and The 1974 Penguin Fund. The proceeds will be used to further develop Tokenzone's core technologies, establish a co-marketing program with key partners, establish corporate presence in Los Angeles and Latin America, and attract top-tier technology and business talent.

Tokenzone continues building a strong management team and advisory board, which includes talent from MTV Networks, Viant Corporation, Procter & Gamble and Miramax Films. The advisory board will provide strategic counsel as Tokenzone further develops it's offering to leading media and entertainment companies.

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Tokenzone, The Premiere Source For Online Collecting And Trading, Launches On The World Wide Web

New Company Revolutionizes The Internet Industry By Offering A Unique Technology Platform To Maximize Content Exposure

NEW YORK, (March 14, 2000) - Tokenzone, Inc., the first global marketing and entertainment solution for online collecting and trading digital content, today announced the launch of its internet Web site Tokenzone.com ( www.tokenzone.com).

"Tokenzone is a new concept that brings a new context to content," said Eduardo Arias, Chief Legal Officer and Co-Founder of Tokenzone. "We add emotional value to content through our unique collecting and trading technology platform that will attract a broad range of users."

Tokenzone, based in the heart of New York City, has received its seed round of venture capital financing led by E-nicial Ventures. Tokenzone was founded by the Arias Brothers in January 2000.

Ricardo Arias - Co- Founder / Chief Executive Officer, Having served as a marketing and finance executive for Procter and Gamble, where he guided established businesses and oversaw product introductions and acquisitions, Ricardo Arias helms Tokenzone with a balanced perspective born out of his experience in both finance and marketing. He holds a Bachelor of Science in Economics and a Masters from the Management Science and Engineering Department at Stanford University with additional studies at The London School of Economics.

Eduardo Arias - Co - Founder / Chief Legal Officer, A former lawyer for the MTV and Nickelodeon networks and an expert in legal affairs in the areas of intellectual property, production and programming, acquisitions and online media, Eduardo Arias brings to Tokenzone his extensive background in business and legal affairs throughout the media and entertainment industries. Mr. Arias holds a Masters of Laws (LL.M.) from New York University with further studies from George Washington University.

Isaac Arias - Co - Founder / Chief Technology Officer, Isaac Arias led the transformation of the Tokenzone idea into a technical and business reality. He borrows heavily from his experience as a Senior Strategist with Viant Corporation, where he envisioned competitive strategies for Media and Entertainment companies and followed through technical implementation. He began his career as an Operations Manager for AT&T and later Lucent Technologies. Mr. Arias holds a Bachelor of Science in Electrical Engineering and a Masters of Business Administration (MBA) from New York University.

About Tokenzone, Inc.

Tokenzone's ESPÔ (Entertainment Service Provider) model offers a unique technology designed to maximize content exposure and increase loyalty for third party's Web sites and brands. Through Tokenzone's multi-player, multi-lingual, and patent-pending gaming platform, digital content is encapsulated and transformed into digital collectibles called Tokens. These Tokens are then collected in predetermined sets and stored in Tokenzones.

Tokens are randomly distributed to users through a variety of means, for logging on each day to the partner's Tokenzone, through interactive trade with other users, and for participating in an array of activities in partner's sites that Tokenzone's "code-in" capabilities enable such as surveys, trivia, treasure hunts, and other games. Tokens can be created using practically any content and Tokenzones can be built around any topic, allowing users to collect and trade the things that they are most passionate about in communities of shared interest.

Tokenzone, Inc. based in New York, continues building a strong management team and advisory board, which includes talent from MTV Networks, Viant Corporation, Procter & Gamble, Miramax Films, IMG, AT Kearney and Morgan Stanley. The advisory board will provide strategic counsel as Tokenzone further develops it's offering to leading media and entertainment companies.

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Digital Trading and Collecting Platform Helps Companies Tap Into E-Branding

Tokenzone(TM) Technology Concept Turns Beloved Pastime of Trading and Collecting into Global Internet Marketing Tool

NEW YORK--(BUSINESS WIRE)--Feb. 26, 2001-- Tokenzone, a company that combines e-branding solutions with an innovative entertainment platform, announced the success of its new promotional tool that allows Internet marketers to build brands globally by taking the beloved pastime of collecting and trading and unleashing it on the Internet.

Tokenzone takes a company's marketed content and creates digital collecting and trading ``Tokens'' encased with multimedia content including video, audio, animation, trivia, downloadable items and strategic links. ``Tokens'' are held in individual online albums or ``Zones'' from which consumers are encouraged to complete collections with others in the online community for rewards.

Tokenzone's platform features a patent-pending digital collecting and trading technology with multilingual capabilities, thus allowing visitors to trade with others in a truly worldwide online community. The software also tracks content preferences geographically, and provides information on the individual properties collectors covet in each country around the world.

Patagon.com, a consumer financial services Web site and one of Tokenzone's clients, used the technology to create ``Currencies of the World,'' an online trading challenge that encourages visitors to share their passion and curiosity about monies from around the world and win rewards for their collecting and trading activities. By using multilingual messaging capabilities, Patagon.com developed a strong online community that transcended national borders and had a viral effect that led to significant increases in first time and repeat visitor traffic.

The model is ideal for companies seeking marketing and loyalty programs because the reward is centered squarely on the content of the Zone, which is customized to reflect a company's marketing goals. Additionally, by allowing the online interaction to occur in the visitor's native language, the range of people involved with the brand expands exponentially.

``Trading and collecting something as simple as baseball cards or stuffed animals is already a favorite pastime for people around the world, and it's a pastime that generates billions of dollars each year. Our goal is to help companies take that tradition into the online realm, as one way to strengthen their brands, properties or products with a worldwide audience,'' says Ricky Arias, Tokenzone co-founder and CEO.

Tokenzone's approach to online trading merges content with commerce to offer various methods for clients to increase revenues. As users interact with tokens' multimedia components, consumers also see advertisements and product promotions at a time of peak interaction with a brand. Tokens thus become innovative tools of advertising.

``Many marketers are faced not only with the challenge of attracting repeat visitors to their Web sites, but also of expanding their visitor base on a global scale. By creating a trading and collecting experience for consumers that's multilingual, companies have a unique opportunity to build global communities of enthusiasts centered around their brand,'' says Arias.

To maintain users' long-term interest in collecting tokens, Tokenzone develops continuous programs for clients' Web sites which cycle throughout an agreed upon period of time. A unique loyalty program results when sites offer a series of collections in which a new Zone always begins shortly after another finishes. Tokens ultimately serve as vehicles of e-commerce that drive traffic, generate user loyalty, and have the potential to bring in additional profits.

Tokenzone recently received funding led by e-nicial Ventures. The company's management team and board of directors consist of professionals with extensive experience at companies such as Procter & Gamble, Viant, Lucent Technologies, MTV Networks, Nickelodeon and Miramax Films.

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About e-nicial Ventures
e-nicial Ventures (www.enicial.com) is a Venture Capital firm with twin offices in São Paulo and New York, whose first fund has commitments of US$45 million from Latin American, European and other investors. The Company invests in early stage Internet-related companies throughout Latin America and the US-Hispanic market. fulano.com.br is e-nicial's fourth investment. Its previous ones include: Punto-com (www.punto-com.com ), an on- and offline publication on the New Economy in Latin America with Spanish and Portuguese editions; Yeyeye (www.yeyeye.com ), an online music and entertainment portal for Spanish and Portuguese speaking audiences; and TokenZone (www.tokenzone.com ), a company focused on the entertainment industry, with its business proposition consisting of a unique virtual trading model.

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Shockwave-Macromedia premió los dibujos animados de Yeyeye.com San Francisco, febrero de 2001.­ Shockwave.com, la compañía de Macromedia, Inc. (NASDAQ: MACR) dedicada a difundir la tecnología de animación más sofisticada de la web, premió a los dibujos animados de Yeyeye como el mejor desarrollo de animación en español. El portal de música y entretenimiento liderado por el ex Soda Stereo Charly Alberti se convierte así en el primer sitio en español premiado por la compañía líder en experiencias interactivas on-line.

EL reconocimiento fue para los comics animados de Yeyeye, a los que puede accederse también desde su dominio propio www.dibujosanimados.com.

Con un promedio de 70,000 nuevos miembros al día y con más de 20 millones de usuarios registrados, Shockwave se ha consolidado como el sitio líder de entretenimiento interactivo a nivel mundial. Cuenta con hitos como el debut exclusivo de Spider-Man, de Stan Lee, y el contenido de artistas como Trey Parker y Matt Stone de South Park; Tim Burton de Batman y la sensación de Internet Joe Cartoon.

Yeyeye logró ingresar a la galería de elegidos de Shockwave gracias a su tira animada estrella "Los flequillos salvajes", que con apenas dos meses on line ya logró un record de visitas al sitio de Alberti. Los protagonistas de esta nueva serie son un conjunto de rockeros cínicos y divertidos cuya inconsciencia adolescente los lleva a vivir extrañas aventuras; las delirantes melodías pop, los peinados a go-go y la falta de sentido común son los pilares de esta nueva serie animada presentada por Yeyeye.

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