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Press Releases Zoom Media
Group
Oct-16-01New
magazines targeting U.S. Hispanics going to press
Oct-5-01 Gates
habla a la revista Poder
Sept-20-01 A
new pan-regional magazine for Hispanic men: ‘LOFT’
March-9-01
Punto-com,
Inc. Announces Expanded Operations in Brazil and Mexico
Dec-20-00 Punto-com
Secures $9.3m in Second Round
Oct-30-00
Dineronet.com
and Punto-com Inc. Announce Content Partnership
Sept-25-00
Punto-com
and RedHerring.com announce content partnership
Jul-24-00 Punto-com
Inc. launches monthly magazine, suite of online services covering
Latin America's Internet Economy
Jul-11-00 Punto-com
magazine and Web site to launch July 24
June-22-00 Punto-Com
Magazine Set to Launch with Premiere Issue in Mid-July
May-30-00 Latin
American New Media Company Punto-Com Builds Pan-Regional Management
and Editorial Team
April-17-00
Punto-Com Completes $4 Million Seed Round To Launch
First Source of Comprehensive Internet Intelligence for the Latin
American Business Community
Fulano
Nov-21-01Sem
UOL e iG, Terra é n° 1 no IVC
Oct-4-01
Parceria entre o
site Fulano e a Disney lança atividades temáticas na internet
Aug-01
Fulano.com.br lança quiz
exclusivo para a Dan'up
Aug-01
MTV acerta "na mosca"
sua parceria com o Fulano
Jul-30-01
Gazetamercantil.com.br
de Caçapava
Jul-24-01
Fulano e Nestlé criam canal conjunto sobre o
inverno
Jul-20-01
Fulano.com.br oferece
conteúdo de inverno com gostinho de Nestlé
Jul-17-01
Fulano cria rádio virtual, com oito estações
até agosto
May-01 Fulano sorteia
uma centena de prêmios para os usuários
May-01
ABEMD prêmia Fulano.com.br
May-24-01
Fulano.com é eleito como
o melhor site de entretenimento pelo Ibest
April-01
Fulano.com lança serviço
de notícias irreverente e descontraído para sus usuários
April-01
Fulano.com cria
canal especial para o dias das mães
Jan-3-01
Portais brasileiros
procuram novos investidores - InvestNews
Nov-00
Cupido Negócios - Exame
Online
Oct-00
Alie-se aos fulanos -
e dê nome aos bois
Oct-31-00
fulano.com.br
received a strategic equity investment in the amount of US$4 million
from e-nicial Ventures (e-nicial).
Oct-31-00
FULANO RECEBE APORTE DE US$ 4 MILHÕES
Oct-31-00
PARCERIA ENTRE FULANO.COM E UOL FAZ SUCESSO COM
PÚBLICO INFANTIL
Oct-31-00
FULANO.COM LANÇA INOVADOR SISTEMA DE CANTADAS
Sep-00
Um Tal de Fulano
Revista - PontoCom
Aug-00
O Tal do Fulano -
Revista da Web
Nov-3-99
Que Bicho Azoina?
Revista Exame
Tokenzone
Nov-01-01Real
Time Media Signs Agreement with Tokenzone
Feb-26-01
Digital Trading and Collecting Platform Helps
Companies Tap Into E-Branding
Oct-31-00
Tokenzone Appoints Steven Hutensky
Oct-20-00 Patagon.Com Launches "Currencies Of The
World" Tokenzone
Jul-17-000 Tokenzone, Inc. Closes $1.7 Million
Mar-14-00 Tokenzone, The Premiere Source For Online
Collecting And Trading
Yeyeye
Feb-01 Shockwave-Macromedia premió los dibujos
animados de Yeyeye.com
e-nicial Ventures
enicial.com
New
magazines targeting U.S. Hispanics going to press
By
Doreen Hemlock (Sun-Sentinel.com)
Add
two more magazines to the growing list targeting U.S. Hispanics.
From
Miami, Zoom Media Group just debuted Loft, a Maxim-style lifestyle
magazine for men published in Spanish. And On Wheels Inc. this month
will launch a mostly English-language auto guide, Latinos on Wheels,
during the Miami Auto Show.
The
moves come as Hispanics become the nation's largest minority group,
forecast to number 38.6 million on Jan. 1, according to the just-released
2002 U.S. Hispanic market report from Miami-based Strategy Research
Corp.
Studies show about two-thirds of U.S. Hispanics read magazines,
a similar percentage to Americans overall. Zoom editors said they
launched Loft to fill a void, since most lifestyle magazines in
Spanish target women.
"Male
readers have been ignored for too long by other publishers," said
Zoom's editor-in-chief Isaac Lee, who also heads up Miami-based
business magazine Poder and formerly served as editor-in-chief for
Colombia's news weekly, Semana.
Lee
said Loft plans separate bimonthly versions for different markets:
U.S. Hispanic; Mexico; southern South America (Argentina and Chile);
and northern South America and Central America (Colombia, Venezuela
and Panama). Initial circulation for all four markets is expected
to be 60,000 copies.
Loft's
U.S. Hispanic edition hit news stands Sept. 20 for $3.95 and included
a racy cover story on "Sex and Power" by controversial Argentine
writer Andahazi, an interview with CNN chief of foreign correspondents
Christiane Amanpour, a column by soccer legend Diego Maradona and
photos of leading female fashion models.
"It's
the right version of Maxim and FHM for the market," said Tino Reiser
of Reiser & Reiser in Coral Gables, who helped sell out ad space
for the inaugural edition.
Meanwhile,
Detroit-based On Wheels Inc. is building on its 6-year-old venture,
African-Americans on Wheels, with a new version aimed at Latinos.
Initial
plans call for a 20-page glossy that will circulate 500,000 copies
as a quarterly insert in 35 existing magazines.
Latinos
on Wheels will feature articles on cars, Hispanics in the auto industry
and related topics, written mainly in English, with some summaries
in Spanish, executives said.
"We're
a bilingual publication, because about 80 percent of U.S. Hispanics
are bilingual," said publisher and editor-in-chief Andres Tobar,
the former executive director of the National Association of Hispanic
Publications in Arlington, Va.
Tobar
plans to launch the guide at the Miami auto show slated for Oct.
26 to Nov. 4 at the Miami Beach Convention Center.
The
new magazines join a fast-growing roster aimed at Latinos, including
many English-language publications adapted into Spanish-language
versions from offices in South Florida.
The
list includes car magazine Motor Trend en español, an 84-page monthly
launched in May last year, which now prints 285,000 copies a month,
including 55,000 for the U.S. Hispanic market and the rest in Latin
American nations, said publisher Giorgio Cerboncini.
Motor
Trend en español is published at Miami-based Ideas Publishing Group,
which also produces Spanish-language versions of Men's Fitness,
Architectural Digest, Newsweek, Discover, Teen, Vogue, Glamour and
Prevention magazines.
Strategy Research will discuss its 2002 U.S. Hispanic market report
and marketing trends at a seminar today at the Miami Airport Hilton
Hotel.
Doreen
Hemlock can be reached at dhemlock@sun-sentinel.com or 305-810-5009.
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Gates
habla a la revista Poder (Herald Magazine)
La
revista Poder, antes conocida como Punto-com, publica una entrevista
con Bill Gates en la edición de octubre, en la que el hombre más
rico del mundo habla sobre sus semejanzas a otros mortales por el
amor que siente por su trabajo, su familia y la más poderosa compañía
del orbe. Además, en esta primera edición bajo el nuevo nombre,
Poder habla sobre las repercusiones en Latinoamérica de los ataques
terroristas del 11 de septiembre contra EU en Nueva York y Washington.
Poder y la revista Loft son publicadas por Zoom Media Group, cuya
sede se encuentra en Miami.
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A
new pan-regional magazine for Hispanic men: ‘LOFT’
Zoom
Media Group, publishers of Poder magazine (formerly Punto-Com),
launched its first ever men's lifestyle magazine, LOFT magazine,
for the pan-regional and US Hispanic markets. "Male readers (and
the advertisers that want to reach them) have been ignored for too
long by other publishers," commented Zoom's editor in chief Isaac
Lee, "with LOFT we offer men the answer to their prayers -- great
stories combined with fantastic pictures of the sexiest women in
Latin America." The first issue will appear on newsstands on September
20, 2001 in US Hispanic markets as well as in key newsstands in
Mexico, Argentina, Colombia and throughout the rest of Latin America.
LOFT will be customized for each of its major markets (US Hispanic,
Mexico, Argentina/Chile and Colombia/Venezuela/Panama). In addition,
LOFT will feature quality editorial from many of the writers and
photographers in the US Hispanic and pan regional markets. The premiere
issue has already sold out all available advertising space, including
ads from Calvin Klein, Absolut, BellSouth, BMW, Christian Dior,
Levis, Fortune International, Rolex, Cartier and Chanel. LOFT will
initially be published on a bi-monthly basis and will have an ABC
audited circulation of over 60,000 issues (20,000 for US Hispanic,
17,000 for Mexico, 14,000 for Colombia/Venezuela and Panama and
9,000 for Argentina/Chile). The magazine will be distributed through
newsstands and paid subscriptions to an A,B mostly male demographic
target in these countries. The newsstand cover price will be $3.95
in the U.S., $25 pesos in Mexico, $7,500 pesos in Colombia and $6.00
pesos in Argentina, Bs 3,500 Bolivares in Venezuela. The cost of
an annual subscription will be $12.
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Punto-com,
Inc. Announces Expanded Operations in Brazil and Mexico
Latin American New Media Company Exceeds Revenue
Estimates for First Quarter
MIAMI,
FL (MARCH 9, 2001) - Punto-com, Inc. (http://www.punto-com.com/
), the leading provider of comprehensive, pan-regional coverage
on the New Economy in Latin America, today announced that it has
significantly expanded its operations in Brazil and Mexico. The
company also announced several large new advertisers in the first
quarter.
Punto-com, Inc.'s Brazil office, under the Portuguese brand Ponto-com
Ltda., is led by Mr. Alexandre Caldini, General Manager, former
Manager of Special Projects at Grupo Abril's Exame, one of Brazil's
most influential business magazines. Punto-com, Inc. announced today
that it plans on expanding the Sao Paulo-based office by 40%, adding
to the existing print and online editorial teams, advertising sales
team and conference division.
In
addition, Punto-com, Inc. and its Mexican partner Grupo Editorial
Expansión, today announced that they have formalized their strategic
relationship and added editorial and advertising sales staff to
support Punto-com, Inc.'s operations in Mexico.
"We
are excited about our Brazilian and Mexican expansion," said Esteban
Piedrahita, CEO of Punto-com, Inc. "We believe that we now have
the team in place necessary to solidify our position as the leading
provider of pan-regional, independent business content for Latin
America."
Punto-com,
Inc. also announced record first quarter revenues. As of March 1st,
the company's new advertisers included Emergia, IBM, Bradesco, Oracle,
Terra Brazil, Absolut, Patagon and Samsung, among others. "We are
very pleased with the success of Punto-com, Inc. and how it has
established itself with advertisers in Miami and across the Latin
American region." said Brian Kim, Director of Citicorp Venture Capital.
"We are more confident than ever that Punto-com, Inc. will be profitable
in our target year of 2002."
As
Punto-com, Inc. expands operations in Brazil and Mexico, it will
also reorganize the company around clear profit centers including
the following: a magazine group, a new media/web group, a conference
group and a research group. As part of the reorganization, the company
also announced a reduction of its Miami staff by 17%. Matt Littlejohn,
formerly Vice President of Marketing, has been promoted to Chief
Operating Officer to help oversee the new business units and reorganized
company.
"We
are shifting resources to our top markets and realigning our organization
around clear profit centers," said Littlejohn. "Our goal is to become
profitable well ahead of schedule in a tough, competitive market."
Punto-com,
Inc recently closed a $9.3 million second round of private equity
financing led by Citicorp Venture Capital [NYSE: C] on December
21, 2000. Other investors include Glacier Internet Holdings, Bank
of America [NYSE:BAC], Grupo Editorial Expansión, and the Madrid
based venture capital firm Latin-Rim. Total funding to date is $13.3
Million.
Punto-com's
strategic and content partners include RedHerring.com, Gazeta Mercantil,
UOL International, Reuters, LabBlue, IDC Research, eMarketer, Strategos
and Grupo Editorial Expansión.
About
Punto-com, Inc.
Punto-com
Inc. is a new media company dedicated to providing comprehensive,
pan-regional coverage of the New Economy in Latin America. Headquartered
in Miami with offices in Sao Paulo, Mexico City and Buenos Aires,
Punto-com, Inc.'s suite of products includes: Punto-com monthly
magazine, www.punto-com.com, original research and industry conferences.
These products are available in Spanish, and in Portuguese under
the Ponto-com brand (http://www.ponto-com.com/).
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Punto-com
Secures $9.3m in Second Round
MIAMI, December 20, 2000
Punto-com, Inc. (www.punto-com.com),
the leading provider of comprehensive, pan-regional coverage on
the New Economy in Latin America, today announced the completion
of a $9.3 million second round of private equity financing led by
Citicorp Venture Capital (NYSE: C).
Other investors
include Glacier Internet Holdings, Bank of America (NYSE: BAC),
Grupo Editorial Expansion, and the Spanish venture capital firm
Latin-Rim. The proceeds from this funding are expected to take Punto-com
to profitability by the end of 2002
Launched in
July 2000, Punto-com offers a variety of media channels, including
Punto-com monthly magazine, a suite of online services, original
research and conferences. Punto-com provides the tools that business
executives in Latin America require to succeed in the New Economy.
All products are available in Spanish and Portuguese.
Punto-com plans
to use the proceeds to increase the scale and depth of its current
presence in Brazil (under the separate Brazilian brand Ponto-com),
strengthen existing operations in Mexico City and Buenos Aires,
and open a new bureau in Spain. Punto-com also plans to grow the
circulation of the magazine to 120,000 copies, launch its conferences
and research products in early 2001 and develop alternative distribution
channels for its content (including television).
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Dineronet.com
and Punto-com Inc. Announce Content Partnership Leading
Latin American Finance Portal to Exchange Up-to-the Minute Financial
News and Analysis Content
Miami,
FL - (October 30, 2000) - Dineronet.com, the leading
Spanish and Portuguese-language personal finance portal, today announced
a content partnership with Punto-com Inc. (http://www.punto-com.com/)
the leading provider of comprehensive, pan-regional intelligence
on the Latin American New Economy. The partnership is effective
immediately and will offer Punto-com online users valuable local
and regional financial content and functionalities.
Through this
strategic alliance, Punto-com's users will have access to timely
financial articles, research, market summaries, and stock indexes.
In addition, Punto-com's articles will be featured in Dineronet's
Internet and Technology section, thus complementing the financial
content with solid technical and Internet industry information.
"We are thrilled
to expand our financial coverage by partnering with Dineronet,"
said Isaac Lee, Punto-com editor-in-chief and chairman. "We believe
that Dineronet's content, research and market analysis will help
us to provide our users with the information they need to make smart
investment and business decisions. Furthermore, the partnership
reflects our ongoing strategy to deliver the most comprehensive
news, information and services to the Latin American Internet business
community."
"Empowering
online users to make informed, educated decisions is one of the
central goals of our company," explained Donald McIntyre, Dineronet.com
Chairman. "Our in-depth data coverage is a perfect complement for
the online user interested in learning more about the financial
site of internet-related companies, investment strategies, and will
provide the vehicle to closely monitor their investments performance."
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Punto-com
and Redherring.com announce content partnership Redherring.com
Is First U.S. Content Partner for Leading Provider of Internet Business
Intelligence in Latin America
MIAMI
and SAN FRANCISCO, September 25, 2000 - Punto-Com Inc.,
(http://www.punto-com.com/)
a leading provider of comprehensive, pan-regional intelligence on
the Latin American Internet economy, today signed a content agreement
with Redherring.com, (http://www.redherrring.com/) a leading U.S.
provider of news, analysis and tools centering on technology, business
and investing.
As a result
of the partnership, Redherring.com's content will be translated
into Spanish and Portuguese for daily publication on the Punto-com
Web sites, http://www.punto-com.com/
(Spanish) and http://www.ponto-com.com/
(Portuguese), the pan-regional online sources for news, analysis
and research for the Latin American Internet business community.
Punto-com will translate and display up to three Redherring.com
articles daily on each of its Latin American sites.
"We are pleased
to partner with a respected, high-quality U.S. media Web site like
Redherring.com." said Esteban Piedrahita, co-founder and CEO of
Punto-com Inc. "We believe their content and support will be invaluable
in our ongoing efforts to provide the best content and services
for the Latin American Internet business community."
While the agreement
is not exclusive, http://www.punto-com.com/
and http://www.ponto-com.com/
are currently the only online destinations where the Latin American
Internet business community can access Redherring.com's content
in Spanish and Portuguese. The first translated articles will be
available on a daily basis on the Punto-com's Web sites in October
2000. The Redherring.com articles will supplement Punto-com's and
Ponto-com's comprehensive offerings of original reporting, daily
industry news, and pan-regional analysis.
"Introducing
Redherring.com content to Punto-com users is a significant step
in our ongoing international strategy," commented Jeff Cain, Vice
President of Business Development for Redherring.com. "Our business-of-technology
content is a natural complement to the Latin American-based business
focus of Punto-com, providing users with the knowledge base to make
educated business and investing decisions," he added.
Punto-com Inc.
also announced that Jason Pontin, editor of Red Herring magazine
and contributing writer to Punto-com monthly news magazine, has
been named to Punto-com Inc.'s advisory board. Pontin joins an impressive
advisory board of leading figures from the U.S. and Latin American
business worlds.
Punto-com Inc.
has content and distribution partnerships with Expansion, Mexico's
premier business publication, and Gazeta Mercantil, the largest
source of financial business news and analysis on the Brazilian
market.
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Punto-com
Inc. launches monthly magazine, suite of online sercives covering
Latin America's Internet Economy
Punto-com To Be First Pan-Regional Source of Intelligence
For Latin America's Information-Hungry Internet Entrepreneurs
Miami,
July 24, 2000- The Miami-based new media company Punto-com
Inc. ("dot-com" in Spanish) today officially launched its monthly
print news magazine, Punto-com, and Web site http://www.punto-com.com/.
Today the premiere issue of Punto-com was distributed to more than
80,000 business leaders, industry influencers and Internet strategists
in the United States and the largest markets of Latin America, including
Brazil, Argentina and Mexico. With the launch of Punto-com and http://www.punto-com.com/,
the Latin American business community now has access to the first
comprehensive, pan-regional source of daily news, market analysis
and region-specific research.
All content,
products and services are available in Spanish, and in Portuguese
for the Brazilian market under the Ponto-com brand, including Ponto-com
magazine and http://www.ponto-com.com/.
IDC will serve as a strategic partner for Punto-com, providing data
and analysis for the Latin American business markets, available
on the Punto-com Web site. In addition, Punto-com has partnered
with Gazeta Mercantil, the largest source of financial news on the
Brazilian market, to provide a daily online stream of supplementary
news and analysis. 24/7 Media will assist Punto-com in selling its
online ad inventory.
"The Internet
is revolutionizing the business world in Latin America, and we are
offering a roadmap to that revolution," said Esteban Piedrahita,
chief executive officer of Punto-com. "By offering comprehensive,
pan-regional intelligence on the Latin American economy, we are
empowering a new generation of Latin American entrepreneurs. If
we can provide them with a voice and a vision, we will have succeeded."
Led by Editor-in-Chief
Isaac Lee, former editor-in-chief of the Semana group, Colombia's
leading news, entertainment and business media company, Punto-com's
print and online editorial staff is made up of award-winning journalists
and editors handpicked from the top business publications throughout
Latin America, including Mexico's Expansion, Brazil's Exame and
Fortune Americas.
Advertisers
in the first issue include Visa, Fiera.com, GovWorks, Volkswagon,
FedEx and Global Star. The newsstand cover price will be $5.00 in
the US and $6.50 in Latin America and internationally, and the cost
of an annual subscription will be $40.00 in the US and $55.00 in
Latin America and internationally.
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Punto-com
magazine and Web site to launch July 24
Latin America's Premiere Source of Internet Intelligence
Prepares to Make a Splash
Miami-July
11, 2000-The Miami-based media company Punto-com Inc.,
("dot com" in Spanish), today announced details of its July 24th
launch plans for Punto-com, a monthly news magazine covering the
Latin American Internet economy, and its companion Web site www.
punto-com.com, the pan-regional online source of news, analysis
and research. All content, products and services will also be available
in Portuguese under the Ponto-com brand including Ponto-com magazine
and http://www.ponto-com.com/.
Punto-com announced
it will distribute 80,000 copies of the first issue to the largest
markets in Latin America, including Brazil, Argentina, Mexico, Colombia,
Venezuela, and the United States. The newsstand cover price will
be $5.00 in the US and $6.50 in Latin America and internationally,
and the cost of an annual subscription will be $40.00 in the US
and $55.00 in Latin America and internationally. Initial advertisers
include Visa, Fiera.com, IdeaSupply.com, Gemelo.com, Volkswagen,
GovWorks, Volando.com, Global Star and the Latin auction site, DeRemate.
"We are looking
forward to aggressively distributing the premiere issue of Punto-com
magazine to the thousands of business people that need the latest,
most comprehensive information and analysis on the Latin American
Internet business economy," said Esteban Piedrahita, CEO of Punto-com.
"Partnerships with Mexico's Expansion and Brazil's Gazeta Mercantil
assure that Punto-com will have the broadest editorial reach that
Latin America has ever seen in our category."
In anticipation
of the launch, Punto-com has formed alliances with Expansion, Mexico's
premier business publication, and Gazeta Mercantil, the largest
source of financial business news and analysis on the Brazilian
market. Punto-com will receive a daily stream of supplementary news
and commentary from both media organizations to the Punto-com Web
site. In addition, Expansion will help Punto-com with all aspects
of its business operations including the distribution and marketing
of its products. Gazeta Mercantil will distribute Ponto-com magazine
to thousands of Gazeta subscribers in Brazil. Punto-com also announced
that it has retained the services of advertising agency BBDO for
print and online ad campaigns, and ZEFER, a Boston-based strategic
Internet consulting and services firm, for Web site design. Finally,
Punto-com has partnered with IDC Latin America to publish select
IDC data and analysis of the Latin America Internet business economy
in Punto-com's offline and online editorial metrics sections. According
to IDC Latin America, the region is one of the fastest growing Internet
markets in the world. IDC figures indicate that the Latin American
market is expected to grow to 29.4 million users by 2003 (from 8.5
million last year). During the same time period, IDC Latin America
forecasts that e-commerce in Latin America will increase to $10.9
billion.
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Punto-Com
Magazine Set to Launch with Premiere Issue in Mid-July
Punto-Com Inc. Lays Foundation to be First Pan-Regional Source
of Internet Intelligence for Latin America
Miami (June
22, 2000) Punto-Com Inc. (http://www.punto-com.com/),
the first company dedicated to providing comprehensive coverage
of the Internet economy in Latin America, today announced that the
premiere issue of Punto-Com magazine will hit newsstands in the
United States and throughout Latin America on July 24, 2000. Punto-Com's
pan regional focus will include hard-hitting news, objective reporting
and competitive analysis, put together by an experienced team of
first-rate journalists from throughout Latin America.
In addition
to the monthly news magazine, Punto-Com's will offer a suite of
online services, original research, and Internet industry conferences.
Both the online services and print magazine will be available in
Spanish and in Portuguese under the Ponto-Com brand http://www.ponto-com.com/.
"As Latin American
businesspeople active in the Internet economy, we have first-hand
awareness of the need for comprehensive and pan-regional sources
of news, analysis and research focused on Latin America," said Chief
Executive Officer Esteban Piedrahita, former CEO of Laciudad.com.
"The premiere issue will illustrate our capability to deliver the
unbiased intelligence, objective news and sharp competitive analysis
Latin American investors and business professionals need to succeed
in their country, their region and within the global economy."
Punto-Com's co-founders Peidrahita and Isaac Lee, formerly editor
in chief of Semana magazine, have built a uniquely pan-regional
management team comprised of leading Internet industry executives,
including: Vice President of Marketing and Online Development Matt
Littlejohn, formerly a senior strategist at Proxicom; Creative Director
Vladimir Florez, the well-known Colombian "Aleida" cartoonist and
designer; Director of Circulation Monica Raucci, a Peruvian, formerly
Director of Circulation at LatinFinance; and Michael McMahon, Vice
President of operations and corporate strategy and previously from
SportzYA!.
The editorial
team includes top business journalists from throughout Latin America,
including: David Yanovich, formerly economics editor of Semana;
Mikhael Lopes, formerly editor of Brazil's Exame Digital; Antonio
Puertas, formerly deputy editor of Mexico's Expansion; Chilean Carolina
Aguilera, former editor of Fortune Americas magazine; and Argentina
Bureau Chief Tristan Rodriguez Loredo, formerly editor-in-chief
of Argentina's Apertura magazine. Punto-Com will print 80,000 copies
of the premiere issue with a target circulation of 50,000. Initially,
distribution will cover all of the top markets in Latin America,
including Brazil, Argentina, Colombia, Chile, Venezuela and the
United States. Punto-Com arrives as the Latin American Internet
market is crystallizing. According to Jupiter Communications, a
U.S.-based firm of Internet industry analysts, Latin America is
one of the fastest growing Internet markets in the world. Jupiter's
figures indicate the Latin American market is expected to grow to
66.6 million users by 2005, from just 10.6 million last year. During
that same period, Jupiter forecasts that e-commerce in Latin America
will rise to $8.3 billion.
"Punto-Com is a true first-mover in Latin America," said Brian Kim,
director of Citicorp Venture Capital, one of Punto-Com's first round
investors. "We believe that the company has a solid head start and
a powerful mission. The Internet is transforming business in Latin
America-a region with tremendous growth potential-and Punto-Com
is both driving and reflecting these changes."
Today,
June 22, Punto-Com will host the first in a series of networking
events in Miami designed to foster communication and business relationships
among the hundreds of Latin American and American Internet companies
located in Miami's burgeoning "Silicon Beach". The event will be
held on the rooftop of Punto-Com's Miami headquarters and will include
top CEOs and venture capitalists in the Latin American Internet
business community.
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Latin
American New Media Company Punto-Com Builds Pan-Regional Management
and Editorial Team
New Hires Include Top U.S. Executives and Leading
Journalists from Brazil, Mexico, Colombia, Chile and the U.S.
MIAMI,
(May 30, 2000) -Punto-Com (www.punto-com.com),
the first comprehensive source of Internet intelligence and services
for the Latin American business community, today announced key appointments
to its management and editorial staff. The new hires, leading Internet
business executives and journalists from Brazil, Mexico, Chile,
Colombia and the United States, make Punto-Com's team uniquely pan-regional
and underscore the company's commitment to its mission to help Latin
American businesspeople participate in the Internet economy and
to provide a pan-regional voice to the disparate Latin American
markets.
Punto-Com's
offerings will include a suite of online services, a monthly print
magazine, original research and Internet industry conferences. Punto-Com
completed a $4 million seed round of private equity financing on
April 17, 2000 and plans to launch, in both Spanish and Portuguese,
this summer. The products will be available in Portuguese under
the Ponto-Com brand (www.ponto-com.com).
"Because the
Latin American business community is a diverse set of audiences
and cultures, it is imperative for Punto-Com to have a truly pan-regional
voice," said Esteban Piedrahita, chief executive officer of Punto-Com.
"The geographic and cultural diversity of our management team and
editorial staff will allow us to achieve this goal."
Among the senior
management hires are Matt Littlejohn, former lead strategist at
Proxicom, an Internet consulting and development firm, has been
named senior vice president of marketing and online development
for Punto-Com. At Proxicom, Littlejohn developed online branding
and marketing strategies for Primedia, Champion International and
General Electric.
In addition,
Michael McMahon, who joins Punto-Com as vice president of operations
and corporate strategy. McMahon, the former director of business
development of SportsYA!, a Spanish and Portuguese sports portal,
brings broad strategic knowledge of the Latin American Internet
business community to Punto-Com. He also has worked for Sky Latin
America, a direct-to-home (DTH) satellite television company, and
as a management consultant for Boston Consulting Group where he
specialized in Latin American projects.
Vladimir Florez,
a well-known Colombian cartoonist and design partner of Roger Black
in Latin America, joins Punto-Com as creative director. Florez,
who is the acclaimed creator of the Colombian weekly comic strip
"Aleida," will bring his distinctively Latin artistic vision to
the design of Punto-Com's Web site and print magazine.
On the editorial
side, Punto-Com has recruited a team of top journalists who have
covered the Latin American business community for many years, including
reporters from Mexico's Expansion, Colombia's Semana and Brazil's
Editoria Abril. All of these editorial hires will relocate to Punto-Com's
Maimi headquarters. Key members of the pan-regional editorial team
include:
· Jose Fernando
Lopez, managing editor, is the former managing editor of Semana,
Colombia's prestigious newsweekly, and the former editor in chief
of Colombia's Diners magazine.
· Mikhail Lopes, senior editor, is the former editor of Exame
Digital, a technology and Internet magazine published by Exame,
Brazil's prestigious business magazine.
· Antonio Puertas, senior editor, is the former deputy editor
of Mexico's business magazine, Expansion, where he oversaw the magazine's
technology and enterprise sections.
· Carolina Aguilera, associate editor features, a Chilean,
is former editor of Fortune Americas magazine, in New York.
· Andres Fernandez, online editor, is the former editor in
chief and director of business development at Laciudad.com, the
largest local portal in Colombia.
· Roberto Klinger, associate editor finance and metrics,
is the former business and economics editor of Semana.
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Punto-Com
Completes $4 Million Seed Round To Launch First Source of Comprehensive
Internet Intelligence for the Latin American Business Community
Latin American New Media Company Also Names Advisory
Board; Funding and Talent To Provide Intelligence and Services to
the Burgeoning Latin American Market
MIAMI,
(April 17, 2000) – Punto-Com, Inc. (http://www.punto-com.com/),
the first comprehensive source of Internet intelligence and services
for the Latin American business community, today announced the completion
of a $4 million seed round of private equity financing from five
leading venture capital firms, including Citicorp Venture Capital
and Bank of America.
Set to launch
in the Summer, 2000, Punto-Com will offer a variety of media channels,
including a suite of online services, a print magazine, original
research, and Internet industry conferences. Punto-Com will provide
the tools that knowledge-hungry business executives in Latin America
require to succeed in the Internet economy. These products will
also be available in Portuguese language versions under the Ponto-Com
brand (http://www.ponto-com.com/).
"Punto-Com is
a true first mover in Latin America," said Brian Kim, Director of
Citicorp Venture Capital. "We believe that the company has a solid
head start and a powerful mission that will create a truly revolutionary
resource for a region with tremendous growth potential."
Punto-Com arrives
just as the Latin American Internet market is crystallizing. According
to Jupiter Communications, Latin America is one of the fastest growing
Internet markets in the world. According to Jupiter, the Latin American
market is expected to grow to 66.6 million users by 2005, from just
10.6 million last year. During that same period, Jupiter forecasts
that e-commerce in Latin America will rise to $8.3 billion.
"Having a substantial
investment from top venture capital funds as well as an advisory
board comprised of leading figures in U.S. and Latin American business
validates Punto-Com’s mission and first-mover advantage," said Esteban
Piedrahita, Chief Executive Officer of Punto-Com. "As Latin American
businesspeople active in the Internet space, we have first-hand
awareness of the lack of a comprehensive source for news, analysis
and research focused on this sector. Punto-Com will be the preferred
marketplace for ideas, intelligence and services tailored to the
needs of the Latin American Internet business community."
Other investors
in this first round of financing include Glacier Internet Investments,
e-nicial Ventures, the venture capital arm of Brazil’s Safra Group,
Pan Pacific Ventures, L.P., and Grupo Editorial Expansión, publishers
of Mexico’s premier business publication. The proceeds will be used
to fund Punto-Com’s expansion throughout Latin America, launch an
initial marketing and advertising campaign, develop the company’s
suite of online services and attract top-tier editorial and business
talent.
Punto-Com, which
means "dot-com" in Spanish, also finalized its advisory board, which
includes prominent U.S. business executives and a powerful network
of Latin American Internet leaders from a variety of industries.
The advisory board will provide strategic counsel as Punto-Com develops
the first comprehensive source of Internet intelligence and services
for the Latin American business community.
"Successful
internet strategies in Latin America require a pan-regional focus,"
said Jesse Rodriguez, a Managing Director of Bank of America who
heads the bank's mergers and acquisitions and merchant banking in
the region. "Punto-com will provide internet players in Latin America
with the hemispheric perspective they need to make intelligent decisions."
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Fulano
e Nestlé criam canal conjunto sobre o inverno
Terça-feira, 24 de julho de 2001 - 10h14 SÃO PAULO - Está entrando
no ar o canal Especial Inverno Nestlé, uma idéia do Fulano para
abordar temas típicos da estação em suas brincadeiras que conta
com o patrocínio dos Chocolates Nestlé.
O canal ficará
no ar por 45 dias, trazendo quizes e outros desafios sobre comportamento,
culinária, viagens, cultura de países frios, curiosidades sobre
animais que vivem em baixas temperaturas e esportes de inverno.
Entre os prêmios serão distribuídos, claro, kits com chocolates
da marca.
O Especial
Inverno Nestlé poderá ser acessado tanto dentro do Fulano quanto
pelo site da Nestlé.
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Fulano cria rádio virtual, com oito estações até agosto
Terça-feira, 17 de julho de 2001 - 19h53 SÃO PAULO - Mais uma
do site de entretenimento Fulano para seus usuários: a Rádio Fulano,
que já está no ar com quatro estações e terá outras quatro dentro
das próximas três semanas.
A rádio é uma
parceria do Fulano com a Usina do Som e traz, além dos canais de
música, salas de bate-papo e opiniões de especialistas sobre as
principais bandas e gêneros músicais.
Já estão no
ar as estações Brisa, com músicas que tenham "estilo praiano", de
acordo com o site, como forró e reggae, por exemplo; Fresquinhas,
onde tocam as novidades das rádios FM de todo o país, independentemente
do estilo musical; On the Rocks, sobre rock; e Pau Brasil, com seleção
de músicas da MPB.
Ainda nessa
noite (do dia 18), deve entrar no ar a estação Elevador, com músicas
"de elevador e da sala de espera do dentista", de acordo com o diretor
comercial do Fulano, Guilherme Coube. As outras três estações devem
estrear uma a cada semana, nessa ordem: Sandália de Prata, com samba,
pagode e ritmos afins; Os Mano, com rap, hip-hop, funk e suas variantes;
e A Dedo, que trará um "top list" com as músicas que são unanimidade
entre os funcionários do site.
De acordo com
Coube, uma das idéias que serão postas em prática será a criação
de subestações dentro de A Dedo pelos fulanos, com direito a foto
do criador da rádio. Mas essa oportunidade não será dada a qualquer
um: provavelmente, será dada como prêmio ao fulano que ganhar algum
dos quizes do canal de música do site.
Para definir
que estações colocar no ar, o Fulano realizou uma pesquisa com seus
usuários durante os meses de março a junho deste ano. Mas não é
preciso ser usuário cadastrado do site para ouvir a Rádio Fulano
- basta clicar aqui. O link está dentro do canal de Serviços, na
home do site.
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Fulano.com.br
received a strategic equity investment in the amount of US$4 million
from e-nicial Ventures (e-nicial).
SÃO
PAULO, October 31, 2000
fulano.com.br (www.fulano.com.br),
the leading developer of interactive entertainment focused on the
Brazilian market, today announced that it has received a strategic
equity investment in the amount of US$4 million from e-nicial Ventures
(e-nicial). The funding will be used towards expansion and consolidation
of the Company's operations and product lines and to further enhance
its interactive technology platforms.
"The strategic
investment by e-nicial Ventures will play a decisive role in leveraging
our company's growth and expansion plans," said Rogerio Silberberg,
Co-Founder and CEO of fulano.com.br.
To date, fulano.com.br
has successfully developed and implemented online entertainment
featuring quizzes, contests, games, competitions, opinions, and
jokes generating a very loyal community of close to half a million
registered users and pageviews in excess of 2 million per day in
little over one year of existence, thus making it the on of the
most visited Brazilian non-portal sites. fulano.com.br also operates
its own rewards points system, where members are rewarded for conducting
different activities online. These points can then be redeemed in
sweepstakes or directly in auctions for a variety of local and international
products from highly recognized brands.
"We are
particularly excited about our investment in fulano, because we
are looking at a company that is cutting edge in developing attractive
new features in a property that already today is among the stickiest
worldwide. On top of this, we are confident that management's proven
expertise in monetizing fulano's community and stickiness will further
enhance the company's growth", Manuel Etter, one of e-nicial
Ventures' co-founders, said.
fulano.com.br
was founded in July 1999, and closed its first round of financing
in December 1999. Venture investors CRP of Porto Alegre, Brazil
led the round.
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Imformaçäo
Para a Imprensa
FULANO RECEBE APORTE DE US$ 4 MILHÕES
O Fulano.com.br (www.fulano.com.br),
site de entretenimento, está recebendo um investimento de US$ 4
milhões do fundo de investimentos e-nicial Ventures. Os recursos
serão empregados no desenvolvimento de produtos e tecnologia.
“O investimento feito pela e-nicial Ventures será decisivo para
o desenvolvimento e expansão do negócio”, explica Rogério Silberberg,
co-fundador e CEO da Fulano.com.br.
Criado em julho de 1999, o site recebeu o primeiro investimento
de R$ 120 mil dos fundadores do extinto ZAZ Marcelo Lacerda e Sérgio
Pretto. O segundo aporte foi feito três meses depois pela Companhia
Riograndense de Participações, totalizando R$ 600 mil. Atualmente
o site está alcançando a marca de meio milhão de usuários registrados
e 2 milhões de page views por dia em pouco mais de um ano de existência,
tornando-o um dos sites mais visitados do Brasil.
“Nós estamos muito satisfeitos com o nosso investimento no Fulano.
Estávamos procurando uma empresa que fosse extremamente inovadora
e capaz de surpreender com o conteúdo de cada novo produto que ela
desenvolve”, conta Manuel Etter, um dos co-fundadores da e-nicial
Venture.
SOBRE O FULANO.COM.BR – Site de entretenimento que oferece diversão,
informação, serviços e prêmios para milhares de internautas que
fazem parte da comunidade. A característica principal é a interatividade
com o usuário que acumula pontos e concorre a prêmios. Fundado em
julho de 1999 por dois sócios, o Fulano.com.br possui várias seções,
como Quizzes, Enquetes, Competições e Opiniões sobre os mais variados
temas, além de jogos e ferramentas de comunicação. O site soma cerca
de 500.000 usuários cadastrados e quase 2 milhões de pageviews por
dia. Mais informações podem ser encontradas no site www.fulano.com.br.
Sobre a e-inicial Ventures - A e-inicial Ventures (www.einicial
.com) é um investidor de capital de risco com escritórios em São
Paulo e Nova York, com recursos de US$ 45 milhões para investir
na América Latina e nos mercados americano e hispânico.
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Imformaçäo
Para a Imprensa
PARCERIA ENTRE FULANO.COM E UOL FAZ SUCESSO COM PÚBLICO INFANTIL
Curiosidades de TV em geral, Games, Bichos e personagens de desenhos
animados como Digimon e Pokemón. Essa é a linha do conteúdo do UOL
Quiz, site que testa o conhecimento dos assuntos prediletos do público
infantil. Respondendo a diversos tipos de perguntas, os usuários
acumulam pontos e concorrem a prêmios diários como livros e CDs.
Resultado de parceria entre UOL e Fulano, o UOL Quiz está hospedado
no canal Crianças do portal UOL.
"Estávamos procurando um produto de entretenimento para as
férias das crianças, e o UOL Quiz parecia uma boa oportunidade,
o que está se comprovando pelos altos índices de audiência do site",
afirma Enor Paiano, Diretor de Parcerias do UOL. No último domingo
(07 de janeiro), o site atingiu seu pico de audiência, com 7.420
visitantes únicos e um total de 265.000 page views no dia”. O sucesso
do projeto prova que conteúdo bem feito e interatividade não têm
como falhar na internet", afirma Marcelo Castelo, Business
Developer do Fulano.
SOBRE O FULANO.COM.BR – Site de entretenimento que oferece diversão,
informação, serviços e prêmios para milhares de internautas que
fazem parte da comunidade. A característica principal é a interatividade
com o usuário que acumula pontos e concorre a prêmios. Fundado em
julho de 1999 por dois sócios, o Fulano.com.br possui várias seções,
como Quizzes, Enquetes, Competições e Opiniões sobre os mais variados
temas, além de jogos e ferramentas de comunicação. O site soma cerca
de 42 milhões de pageviews mensais e possui 480.000 usuários cadastrados.
Mais informações podem ser encontradas no site www.fulano.com.br.
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Imformaçäo
Para a Imprensa
FULANO.COM LANÇA INOVADOR SISTEMA DE CANTADAS
Com anonimato garantido, internautas podem mandar Flertes Fulano
para quantas pessoas quiserem e ainda levar prêmios especiais para
casais
Para quem está interessado em alguém, mas não sabe se é correspondido,
o site de entretenimento Fulano.com.br está lançando um novo serviço.
É o Flerte Fulano, um tipo de correio elegante eletrônico, que se
dedica à paquera, mas que não tem nada em comum com os chats e salas
de bate-papo tradicionais.
“Nessas salas, as pessoas conversam e nem imaginam com quem está
falando. Já no Flerte Fulano, o objetivo é se conectar com alguém
conhecido e, o melhor, sem a mínima chance de passar por um vexame
caso não seja correspondido, já que a identidade do remetente fica
preservada”, afirma Marcello Hummel, Diretor de Marketing do site.
O processo é simples: o usuário entra no Flerte Fulano e faz sua
lista de flertes, com o nome e o e-mail das pessoas pretendidas.
Todos da lista recebem um e-mail anônimo (criado pelo site) dizendo
que alguém que elas conhecem está muito a fim delas. O único jeito
de descobrir quem lhes mandou o Flerte Fulano é vindo até o site
e fazendo suas próprias listas de flertes. Se o remetente estiver
nesta lista o site avisa que houve uma “conexão” e convida o casal
para o sofá virtual, onde as identidades são reveladas.
O Flerte Fulano conta também com um espaço onde podem ser contados
os casos de sucesso. O site estimula as pessoas que se deram bem
e encontraram sua cara-metade, a darem depoimentos que valem prêmios,
como um Kit Fulano montado especialmente para casais. Com o novo
serviço, o Fulano.com espera levar 50 mil novos usuários para o
site.
SOBRE O FULANO.COM.BR – Site de entretenimento que oferece diversão,
informação, serviços e prêmios para milhares de internautas que
fazem parte da comunidade. A característica principal é a interatividade
com o usuário que acumula pontos e concorre a prêmios. Fundado em
julho de 1999 por dois sócios, o Fulano.com.br possui várias seções,
como Quizzes, Enquetes, Competições e Opiniões sobre os mais variados
temas, além de jogos e ferramentas de comunicação. O site soma cerca
de 30 milhões de pageviews mensais e possui 430.000 usuários cadastrados.
Mais informações podem ser encontradas no site www.fulano.com.br.
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Real
Time Media Signs Agreement with Tokenzone
RealTime Media,
a Wynnewood, Penn.-based digital promotions and direct marketing
company, has entered into an agreement with Tokenzone, which enables
RealTime Media to add a "collect and trade" feature to its online
promotions.
Tokenzone provides
a proprietary and patent-pending technology that enables consumers
to collect predetermined sets of tokens to earn rewards. Tokens
can contain digital assets, brands and messages, and can be traded
among users. Companies currently using Tokenzone technology include
Disney, Miramax Films, MTV and Nickelodeon Networks.
Ricky Arias,
CEO of New York-based Tokenzone, said in a release that the companies
would work to jointly develop new products and services.
Since its inception
in 1993, RealTime Media has developed online marketing programs
for companies including America Online, The National Football League,
Microsoft and Maybelline. RealTime Media is a NewSpring Ventures
and Safeguard Scientifics partner company.
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Tokenzone
Appoints Steven Hutensky To The Board Of Directors
Senior Vice
President Of Miramax Films Brings Extensive Industry Knowledge And
Experience To Leader In Online Collecting And Trading Technology
Platform.
NEW YORK,
(October 31, 2000) - Tokenzone, the leader in delivering a new way
of collecting and trading, today announced that Steven Hutensky
has joined the company's Board of Directors. Hutensky currently
serves as Senior Vice President of Business and Legal Affairs at
Miramax Films, where he is instrumental in bringing the company
to the forefront of the film industry.
"Steven brings
skills that are a perfect match for Tokenzone," said Eduardo Arias,
Chief Legal Officer and Co-Founder of Tokenzone. "As we deploy our
patent-pending and innovative technology platform, Hutensky's management
skills and passion for the Internet industry will be invaluable
to ensuring a successful organization."
Tokenzone unique
technology platform enables a new business model for content distribution
and creating new revenue opportunities for both publishers and content
providers. This new model allows users to collect and trade the
things they like. Tokenzone creates this compelling online user
experience via its patent-pending and proprietary technology running
over robust and scalable hardware architecture.
About Tokenzone,
Inc.
Tokenzone has
created the leading technology platform for collecting and trading
digital collectibles. Tokenzone's ESPÔ (Entertainment Service Provider)
model offers a unique technology designed to maximize content exposure
and increase loyalty for third party's Web sites and brands. Through
Tokenzone's multi-player, multi-lingual, and patent-pending gaming
platform, digital content is encapsulated and transformed into digital
collectibles called Tokens. These Tokens are then collected in predetermined
sets and stored in Tokenzones.
Tokens are randomly
distributed to users through a variety of means, for logging on
each day to the partner's Tokenzone, through interactive trade with
other users, and for participating in an array of activities in
partner's sites that Tokenzone's "code-in" capabilities enable such
as surveys, trivia, treasure hunts, and other games. Tokens can
be created using practically any content and Tokenzones can be built
around any topic, allowing users to collect and trade the things
that they are most passionate about in communities of shared interest.
Tokenzone, Inc.
based in New York, continues building a strong management team and
advisory board, which includes talent from MTV Networks, Viant Corporation,
Procter & Gamble, Miramax Films, IMG, AT Kearney and Morgan Stanley.
The advisory board will provide strategic counsel as Tokenzone further
develops it's offering to leading media and entertainment companies.
For more news
and information, visit www.tokenzone.com.
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Patagon.Com
Launches "Currencies Of The World" Tokenzone
The Unique
Digital Collectibles Game Is Scheduled To Launch On November For
Patagon's Educational Channel.
NEW YORK,
(October 20th, 2000) - Tokenzone, Inc. (www.tokenzone.com), the
first global marketing and entertainment technology solution for
collecting and trading digital content, today announced the launch
of the first Tokenzone developed for Patagon.com, the "Currencies
of the World" Tokenzone.
Patagon's tokenzone
will feature loaded content of currencies of the world and will
serve as a community and educational component within Patagon's
Web site. Through the use of Tokenzone's patent-pending technology,
Patagon users will be able to learn in an entertained way about
the different currencies and countries of the world, by collecting
and trading digital Tokens.
"We bring the
offline concept of collecting and trading cards into the Internet,
but with a twist," said Eduardo Arias, Chief Legal Officer and Co-Founder
of Tokenzone.
The game promises
to be a big hit, and with rewards ranging from trips to NY to Palm
Pilots, the temptation will be hard to resist. Collectors, Internet
players and people attracted by this interesting topic will gather
in Patagon's Web site to trade their Tokens and complete their Tokenzones.
About Tokenzone,
Inc.
Tokenzone's
ESPÔ (Entertainment Service Provider) model offers a unique technology
designed to maximize content exposure and increase loyalty for third
party's Web sites and brands. Through Tokenzone's multi-player,
multi-lingual, and patent-pending gaming platform, digital content
is encapsulated and transformed into digital collectibles called
Tokens. These Tokens are then collected in predetermined sets and
stored in Tokenzones.
Tokens are randomly
distributed to users through a variety of means, for logging on
each day to the partner's Tokenzone, through interactive trade with
other users, and for participating in an array of activities in
partner's sites that Tokenzone's "code-in" capabilities enable such
as surveys, trivia, treasure hunts, and other games. Tokens can
be created using practically any content and Tokenzones can be built
around any topic, allowing users to collect and trade the things
that they are most passionate about in communities of shared interest.
Tokenzone, Inc.
based in New York, continues building a strong management team and
advisory board, which includes talent from MTV Networks, Viant Corporation,
Procter & Gamble, Miramax Films, IMG, AT Kearney and Morgan Stanley.
The advisory board will provide strategic counsel as Tokenzone further
develops it's offering to leading media and entertainment companies.
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to top
Tokenzone,
Inc. Closes $1.7 Million In Seed Round Of Financing To Launch The
First Global Marketing And Entertainment Solution For Collecting
And Trading Multimedia Content.
NEW YORK, (July
17th, 2000) - Tokenzone, Inc. (www.tokenzone.com), the first global
marketing and entertainment solution for online collecting and trading,
today announced the completion of a $1,7 million seed round of private
equity financing from leading venture capital firms and private
investors.
Set to launch
its service offering in September, Tokenzone's ESPÔ (Entertainment
Service Provider) model offers a unique technology designed to maximize
content exposure for third party's Web sites and brands. Through
Tokenzone's multi-player, multi-language, and patent-pending gaming
platform, digital content is encapsulated and transformed into a
digital collectible called a Token. Tokens are collected in predetermined
sets and stored in Tokenzones. One-time-use is how Tokenzone refers
to traditional Web content posted on Web sites and accessed by users
once or twice. By delivering content through Tokens, one-time-use
becomes dynamic content -viewed, traded and even coveted- thus gaining
more exposure and value.
Tokens are randomly
distributed to users through a variety of means, for logging on
each day, through interactive trade with other users, and for participating
in an array of activities in partner's sites that Tokenzone's "code-in"
capabilities enable such as surveys, trivia, treasure hunts, and
other games. Tokens can be created using practically any content
and Tokenzones can be built around any topic, allowing users to
collect and trade the things that they are most passionate about
in communities of shared interest.
"Tokenzone's
platform is a true first mover in the space of maximizing content
exposure and loyalty to brands, " said Daniela Cafe, Director of
e-nicial Ventures - lead investor in the round." We believe in the
company's solid management team and their powerful mission to create
a truly revolutionary global marketing concept with tremendous potential
growth ".
"Tokenzone is
a marketer's dream come true. We have developed a permission-marketing
tool that enables media and product companies promote their brands
behind the concept of digital collectibles. We are delighted with
the user satisfaction behind the product and concept as recently
observed through user testing. We have a user-friendly product and
proven concept that will increase loyalty and traffic in our partner's
destination. We are extremely pleased to have exceeded our financing
objectives. The recent capital infusion will help us put in place
the superb technology infrastructure needed to offer premium products
and services for our partners." said Ricky Arias, Chief Executive
Officer of Tokenzone a Stanford Graduate and former marketing executive
from Procter & Gamble.
Other institutional
investors in this first round of finance include International Real
Returns and The 1974 Penguin Fund. The proceeds will be used to
further develop Tokenzone's core technologies, establish a co-marketing
program with key partners, establish corporate presence in Los Angeles
and Latin America, and attract top-tier technology and business
talent.
Tokenzone continues
building a strong management team and advisory board, which includes
talent from MTV Networks, Viant Corporation, Procter & Gamble and
Miramax Films. The advisory board will provide strategic counsel
as Tokenzone further develops it's offering to leading media and
entertainment companies.
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Tokenzone,
The Premiere Source For Online Collecting And Trading, Launches
On The World Wide Web
New Company
Revolutionizes The Internet Industry By Offering A Unique Technology
Platform To Maximize Content Exposure
NEW YORK, (March 14, 2000) - Tokenzone, Inc., the first global marketing
and entertainment solution for online collecting and trading digital
content, today announced the launch of its internet Web site Tokenzone.com
( www.tokenzone.com).
"Tokenzone is
a new concept that brings a new context to content," said Eduardo
Arias, Chief Legal Officer and Co-Founder of Tokenzone. "We add
emotional value to content through our unique collecting and trading
technology platform that will attract a broad range of users."
Tokenzone, based
in the heart of New York City, has received its seed round of venture
capital financing led by E-nicial Ventures. Tokenzone was founded
by the Arias Brothers in January 2000.
Ricardo Arias
- Co- Founder / Chief Executive Officer, Having served as a
marketing and finance executive for Procter and Gamble, where he
guided established businesses and oversaw product introductions
and acquisitions, Ricardo Arias helms Tokenzone with a balanced
perspective born out of his experience in both finance and marketing.
He holds a Bachelor of Science in Economics and a Masters from the
Management Science and Engineering Department at Stanford University
with additional studies at The London School of Economics.
Eduardo Arias
- Co - Founder / Chief Legal Officer, A former lawyer for the
MTV and Nickelodeon networks and an expert in legal affairs in the
areas of intellectual property, production and programming, acquisitions
and online media, Eduardo Arias brings to Tokenzone his extensive
background in business and legal affairs throughout the media and
entertainment industries. Mr. Arias holds a Masters of Laws (LL.M.)
from New York University with further studies from George Washington
University.
Isaac Arias
- Co - Founder / Chief Technology Officer, Isaac Arias led the
transformation of the Tokenzone idea into a technical and business
reality. He borrows heavily from his experience as a Senior Strategist
with Viant Corporation, where he envisioned competitive strategies
for Media and Entertainment companies and followed through technical
implementation. He began his career as an Operations Manager for
AT&T and later Lucent Technologies. Mr. Arias holds a Bachelor of
Science in Electrical Engineering and a Masters of Business Administration
(MBA) from New York University.
About Tokenzone,
Inc.
Tokenzone's
ESPÔ (Entertainment Service Provider) model offers a unique technology
designed to maximize content exposure and increase loyalty for third
party's Web sites and brands. Through Tokenzone's multi-player,
multi-lingual, and patent-pending gaming platform, digital content
is encapsulated and transformed into digital collectibles called
Tokens. These Tokens are then collected in predetermined sets and
stored in Tokenzones.
Tokens are randomly
distributed to users through a variety of means, for logging on
each day to the partner's Tokenzone, through interactive trade with
other users, and for participating in an array of activities in
partner's sites that Tokenzone's "code-in" capabilities enable such
as surveys, trivia, treasure hunts, and other games. Tokens can
be created using practically any content and Tokenzones can be built
around any topic, allowing users to collect and trade the things
that they are most passionate about in communities of shared interest.
Tokenzone, Inc.
based in New York, continues building a strong management team and
advisory board, which includes talent from MTV Networks, Viant Corporation,
Procter & Gamble, Miramax Films, IMG, AT Kearney and Morgan Stanley.
The advisory board will provide strategic counsel as Tokenzone further
develops it's offering to leading media and entertainment companies.
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Digital
Trading and Collecting Platform Helps Companies Tap Into E-Branding
Tokenzone(TM)
Technology Concept Turns Beloved Pastime of Trading and Collecting
into Global Internet Marketing Tool
NEW YORK--(BUSINESS
WIRE)--Feb. 26, 2001-- Tokenzone, a company that combines e-branding
solutions with an innovative entertainment platform, announced the
success of its new promotional tool that allows Internet marketers
to build brands globally by taking the beloved pastime of collecting
and trading and unleashing it on the Internet.
Tokenzone takes
a company's marketed content and creates digital collecting and
trading ``Tokens'' encased with multimedia content including video,
audio, animation, trivia, downloadable items and strategic links.
``Tokens'' are held in individual online albums or ``Zones'' from
which consumers are encouraged to complete collections with others
in the online community for rewards.
Tokenzone's
platform features a patent-pending digital collecting and trading
technology with multilingual capabilities, thus allowing visitors
to trade with others in a truly worldwide online community. The
software also tracks content preferences geographically, and provides
information on the individual properties collectors covet in each
country around the world.
Patagon.com,
a consumer financial services Web site and one of Tokenzone's clients,
used the technology to create ``Currencies of the World,'' an online
trading challenge that encourages visitors to share their passion
and curiosity about monies from around the world and win rewards
for their collecting and trading activities. By using multilingual
messaging capabilities, Patagon.com developed a strong online community
that transcended national borders and had a viral effect that led
to significant increases in first time and repeat visitor traffic.
The model is
ideal for companies seeking marketing and loyalty programs because
the reward is centered squarely on the content of the Zone, which
is customized to reflect a company's marketing goals. Additionally,
by allowing the online interaction to occur in the visitor's native
language, the range of people involved with the brand expands exponentially.
``Trading and
collecting something as simple as baseball cards or stuffed animals
is already a favorite pastime for people around the world, and it's
a pastime that generates billions of dollars each year. Our goal
is to help companies take that tradition into the online realm,
as one way to strengthen their brands, properties or products with
a worldwide audience,'' says Ricky Arias, Tokenzone co-founder and
CEO.
Tokenzone's
approach to online trading merges content with commerce to offer
various methods for clients to increase revenues. As users interact
with tokens' multimedia components, consumers also see advertisements
and product promotions at a time of peak interaction with a brand.
Tokens thus become innovative tools of advertising.
``Many marketers
are faced not only with the challenge of attracting repeat visitors
to their Web sites, but also of expanding their visitor base on
a global scale. By creating a trading and collecting experience
for consumers that's multilingual, companies have a unique opportunity
to build global communities of enthusiasts centered around their
brand,'' says Arias.
To maintain
users' long-term interest in collecting tokens, Tokenzone develops
continuous programs for clients' Web sites which cycle throughout
an agreed upon period of time. A unique loyalty program results
when sites offer a series of collections in which a new Zone always
begins shortly after another finishes. Tokens ultimately serve as
vehicles of e-commerce that drive traffic, generate user loyalty,
and have the potential to bring in additional profits.
Tokenzone recently
received funding led by e-nicial Ventures. The company's management
team and board of directors consist of professionals with extensive
experience at companies such as Procter & Gamble, Viant, Lucent
Technologies, MTV Networks, Nickelodeon and Miramax Films.
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About
e-nicial Ventures
e-nicial Ventures (www.enicial.com)
is a Venture Capital firm with twin offices in São Paulo and New
York, whose first fund has commitments of US$45 million from Latin
American, European and other investors. The Company invests in early
stage Internet-related companies throughout Latin America and the
US-Hispanic market. fulano.com.br is e-nicial's fourth investment.
Its previous ones include: Punto-com (www.punto-com.com ), an on-
and offline publication on the New Economy in Latin America with
Spanish and Portuguese editions; Yeyeye (www.yeyeye.com ), an online
music and entertainment portal for Spanish and Portuguese speaking
audiences; and TokenZone (www.tokenzone.com ), a company focused
on the entertainment industry, with its business proposition consisting
of a unique virtual trading model.
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Shockwave-Macromedia
premió los dibujos animados de Yeyeye.com San Francisco, febrero
de 2001. Shockwave.com, la compañía de Macromedia, Inc. (NASDAQ:
MACR) dedicada a difundir la tecnología de animación más sofisticada
de la web, premió a los dibujos animados de Yeyeye como el mejor
desarrollo de animación en español. El portal de música y entretenimiento
liderado por el ex Soda Stereo Charly Alberti se convierte así en
el primer sitio en español premiado por la compañía líder en experiencias
interactivas on-line.
EL reconocimiento
fue para los comics animados de Yeyeye, a los que puede accederse
también desde su dominio propio www.dibujosanimados.com.
Con un promedio
de 70,000 nuevos miembros al día y con más de 20 millones de usuarios
registrados, Shockwave se ha consolidado como el sitio líder de
entretenimiento interactivo a nivel mundial. Cuenta con hitos como
el debut exclusivo de Spider-Man, de Stan Lee, y el contenido de
artistas como Trey Parker y Matt Stone de South Park; Tim Burton
de Batman y la sensación de Internet Joe Cartoon.
Yeyeye logró
ingresar a la galería de elegidos de Shockwave gracias a su tira
animada estrella "Los flequillos salvajes", que con apenas dos meses
on line ya logró un record de visitas al sitio de Alberti. Los protagonistas
de esta nueva serie son un conjunto de rockeros cínicos y divertidos
cuya inconsciencia adolescente los lleva a vivir extrañas aventuras;
las delirantes melodías pop, los peinados a go-go y la falta de
sentido común son los pilares de esta nueva serie animada presentada
por Yeyeye.
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